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# Overheard At Billboard’s Music & Money Symposium
- URL: https://www.hypebot.com/overheard-at-billboards-music-money-symposium/
- Published: 2010-03-04T13:17:26.000Z
- Updated: 2010-03-04T13:17:26.000Z
- Description: #mmbiz2010 Vevo Pres/CEO Rio Caraeff replaced L.A. Reid as the morning keynote. "Vevo creating new programming directly with brands and bands. 30 second music videos for new artists, brought to. Continue reading [https://www.hypebot.com/hypebot/2010/03/overheard-at-billboards-music-money-symposium.h
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 11:03

#mmbiz2010

[![image from www.billboardevents.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201310f61d49c970c-320wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e201310f61d49c970c-popup?ref=hypebot.com)

- Vevo Pres/CEO **Rio Caraeff replaced L.A. Reid** as the morning keynote.
- "Vevo creating **new programming directly with brands and bands**. 30 second music videos for new artists, brought to you by a brand."
- **"When there's no money, people get smart"** – Cynthia Sexton (EMI)
- **Hot Topic** chief music officer John Kirkpatrick: “**We’ve almost completely moved away from the idea of sponsorship**…We focus more on the experience and connecting fans with what they love inside of our store in some way.”
- Mattel's Katrina McMullan: **Barbie-branded music portal coming in 2011**. Labels clamoring to contribute music.
- **#Vevo:** People can drink from whatever faucet they want, but **the water is ours.**