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# Overheard At New Music Seminar
- URL: https://www.hypebot.com/overheard-at-new-music-seminar/
- Published: 2010-07-20T12:50:52.000Z
- Updated: 2010-07-20T12:50:52.000Z
- Description: New Music Seminar is taking place in full force today, here are just a few of the conversations happening on Twitter: – Susan Boyle's sales are 97% physical. – Music. Continue reading [https://www.hypebot.com/hypebot/2010/07/overheard-at-new-music-seminar.html]
- Author: admin
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from musiciancoaching.com](https://a7.typepad.com/6a0111683c7a25970c0133f22646c7970b-150wi)](http://musiciancoaching.com/wp-content/uploads/2010/01/new+music+seminar.jpg?ref=hypebot.com)

****[New Music Seminar](http://www.newmusicseminar.com/?ref=hypebot.com) is taking place in full force today, here are just a few of the conversations happening on Twitter:**

– **Susan Boyle's** sales are **97% physical**.

– Music has a **10/90** rule — 10% of your fans will provide 90% of your revenue.

– Actually **email is like a river** – fans dip in an out of the information stream.

– **Engagement makes money for artists, awareness does not**.

– It takes **14 clicks** to download music from Amazon without an account (12 on iTunes) vs. 4 clicks for typical torrent site. **Streams take 1**.

– Basically **the music business today** is where it was in 1967.

– Artists need to **make sure they are easily findable** on search engines.

– Primary focus of new artists needs to be **finding a core fan base**.

– **81% of all albums sold last year** sold under 100 copies. But… there  
were 5 tracks sold for every album.

– Even though it's now a **singles market**, many labels are still album-centric.

– Odds of **winning the lottery** are as good as a record deal and a hit. Actually the lottery has better odds…

– Artists, **you may not want to hear it**, but you have to look at yourselves as businesses.

– **High awareness with low engagement is a hobby, not a business**.