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# Overheard At SXSW 2008
- URL: https://www.hypebot.com/overheard-at-sx/
- Published: 2008-03-13T10:45:49.000Z
- Updated: 2008-03-13T10:45:49.000Z
- Description: "I got more out of SXSW interactive than any other tech conference I’ve been to. I really did enjoy it. Thoroughly." – Ethan Kaplan, Warner Brothers Records "Gram Rabbitt @ . Continue reading [https://www.hypebot.com/hypebot/2008/03/overheard-at-sx.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:06

"I got more out of SXSW interactive than any other tech conference I’ve been to. I really did enjoy it. Thoroughly." **– Ethan Kaplan, Warner Brothers Records**

[![Sxsw_2008_2](https://hypebot.typepad.com/hypebot/images/2008/03/13/sxsw_2008_2.png "Sxsw_2008_2")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2008/03/13/sxsw%5F2008%5F2.png&ref=hypebot.com)  
"Gram Rabbitt @ Volume 1:00 am: Think Debra Harry, live disco with a cute blonde angry girl about 25 years old who kept apologizing for her hip hugger pants falling down…Angry songs with good grooves…felt like 1979 all over again….The real show was at 7:00 at La Zona Rosa. All I can say is Van Morrison was the man, is the man and isn’t letting up…He made La Zona Rosa paint the walls a different color and no bar sales during his one hour set…"

****– Barron Ruth, [Skyline Music](http://skylineonline.com/?ref=hypebot.com)**

"…when you pack people together in a tight space and give them social technologies, things can go “viral” in a flash. A couple times, heard stories of parties going from 5 to 250 attendees in a matter of minutes, once the message got out. Also, everyone was using a site called [Sched.org](http://sched.org/?ref=hypebot.com) to manage their itinerary during the event. A week ago, I don’t think anyone had heard of it."

****– Joseph Weisenthal, [paidContent](http://www.paidcontent.org/entry/419-sxsw-closing-thoughts-well-that-was-fun/?ref=hypebot.com)**