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# Overheard @ Day 1 Of ADWEEK In NYC: “Widgets Have Inherited The Earth,” Argues Marc Ecko.
- URL: https://www.hypebot.com/overheard-day-1-of-adweek-in-nyc-widgets-have-inherited-the-earth-argues-marc-ecko/
- Published: 2010-09-29T13:40:00.000Z
- Updated: 2010-09-29T13:40:00.000Z
- Description: This guest post is by Max Willens, editor of We All Make Music, a website dedicated to helping musicians thrive in a post-label world. "As brands become more human [in. Continue reading [https://www.hypebot.com/hypebot/2010/09/overheard-day-1-of-adweek-in-nyc-widgets-have-inherited-the-earth-argue
- Author: admin
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 10:59

*This guest post is by *Max Willens*, editor of *[We All Make Music](http://weallmakemusic.com/?ref=hypebot.com)*, a website dedicated to helping musicians thrive in a post-label world.* 

[![image from farm1.static.flickr.com](https://a7.typepad.com/6a0111683c7a25970c0133f4b52def970b-100wi "image from farm1.static.flickr.com")](http://a7.typepad.com/6a0111683c7a25970c0133f4b52def970b-popup?ref=hypebot.com)

"As **brands become more human** \[in the social media space\], you're going to see them acting differently because there's no place to hide anymore." – **Bonin Bough**, PepsiCo

**More Great Quotes From ADWEEK Below:** 

- "The widgets have inherited the earth." – **Marc Ecko**
- "People are expecting to see more of a return on their social media influence. We're seeing this now more than even three months ago." – **Garth Holsinger**, business manager of klout.com
- "I have two computers for music. One with what I wanna hear as I'm getting dressed in the morning, and on the other, which I use for DJing, I have the exact opposite." – **Ahmir "Questlove" Thompson**
- "If you're trying to enlighten someone, you're turning them off." – **Ahmir "Questlove" Thompson**
- "This \[American Express's Unstaged event\] is the marketing spin. They've \[corporate sponsors\] replaced the label." – **John Legend**
- "Radio is still the number one driver of sales. If you have a hit on the radio, you're gonna sell, and it's unlikely you're gonna replicate that without it." – **John Legend**