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# Overheard #NARM – “Content Is No Longer King”
- URL: https://www.hypebot.com/overheard-mon-narm-content-is-no-longer-king/
- Published: 2010-05-18T00:10:00.000Z
- Updated: 2010-05-18T00:10:00.000Z
- Description: From Monday @ NARM: "Content is no longer king. Access is king! Fans should be able to listen on phone, PC, iPod…provide them this luxury. and "Everyone in this industry. Continue reading [https://www.hypebot.com/hypebot/2010/05/overheard-mon-narm-content-is-no-longer-king.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133edbac6e6970b-150wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133edbac6e6970b-pi?ref=hypebot.com)

From Monday @ NARM:

- "**Content is no longer king**. Access is king! Fans should be able to  
listen on phone, PC, iPod…provide them this luxury. and "Everyone in  
this industry should have a loyalty progam…including labels." – Josh  
Gertz from Hip Digital
- VEVO: "In future, **we want to be "Pandora-style**.On-demand, constant stream of music videos… **We aren't going to try to be all things to all people**, because then you end up being nothing to anybody." – Rio Caraeff of VEVO. "iPhone app launching in June. But ultimately want to be less app dependent and more browser driven."
- "If you want to **get your music into video games**, play video games"
- **Immergent launches** ‘Ultimate Online Record Store [http://shar.es/m4Vyo](http://musicindustryreport.org/?p=21730&ref=hypebot.com)
- **RockDex** helps the new music industry understand what WORKS. Check it out: [http://rockdex.com/tour](http://rockdex.com/tour?ref=hypebot.com)
- **Cyndi Lauper** live tonight.