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# Overheard #NARM – “New Music Biz Is Down & Dirty”
- URL: https://www.hypebot.com/overheard-narm/
- Published: 2010-05-17T00:09:00.000Z
- Updated: 2010-05-17T00:09:00.000Z
- Description: (UPDATED) "The most important thing you can do (above music even) is create a great story; story sells, create context" – Tom Silverman,Tommy Boy, New Music Seminar "Deluxe packages can. Continue reading [https://www.hypebot.com/hypebot/2010/05/overheard-narm.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from eventbrite-s3.s3.amazonaws.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013480e8f468970c-250wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013480e8f468970c-pi?ref=hypebot.com)

(UPDATED)

- "The most important thing you can do (above music even) is **create a great story**; story sells, create context" **–** Tom Silverman,Tommy Boy, New Music Seminar
- "**Deluxe packages** can work better **online/direct-to-fan**, but standard CD packaging doesn't work as well in that channel".
- "Indie record stores still **the best place for in-store appearances** by artists." – Andy Kotowicz
- "Biggest problem w/artists & labels is they **don't have their act together** in terms of **metadata**." Konny Zsigo
- "**Access trumps ownership!**" – Ted Cohen
- **"New music biz is down & dirty**: record inexpensively, use social media, collect emails, post to itunes, tour cheap, flip videos."

Special thanks to **[@Kubalski](http://twitter.com/kubalski?ref=hypebot.com)**

**More @ [NARM.com](http://www.narm.com/events/2010-convention/?ref=hypebot.com)**