> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Overheard #SXSW 2010: Ek’s Keynote, Diversity, Live Music Startups & More
- URL: https://www.hypebot.com/overheard-sxsw-2010-eks-keynote-diversity-live-music-startups-more/
- Published: 2010-03-17T07:24:00.000Z
- Updated: 2010-03-17T07:24:00.000Z
- Description: There were few surprises but some interesting sound bite's during Spotify CEO Daniel Ek's keynote at SXSW Interactive. "We're thinking about adding more social networking…but Spotify won't become a social. Continue reading [https://www.hypebot.com/hypebot/2010/03/overheard-sxsw-2010-eks-keynote-dive
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 11:03

- [![image from rm64.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201310fafcab6970c-250wi "image from rm64.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201310fafcab6970c-pi?ref=hypebot.com)There were few surprises but some interesting sound bite's during**Spotify CEO Daniel Ek's keynote** at **SXSW Interactive**.
- - "We're thinking about adding **more social networking**…but Spotify won't become a social network. **We want to work with others**." (He later mention Twitter and Facebook.)
  - **"Browsing by genres** is **not an optimal way to search** for music."

  - **320,000 paid subscribers** up from 250,000 just 2 months ago.
  - "This **isn't about ad-supported versus subscription**. It's about both coming together to get people listening to music in a legal environment."
  - No word on when Spotify will **launch in the US** although the rumor is now **May**.
- **Lauren DeLisa Coleman** of **[Punch Media](http://www.punchmedia.biz/?ref=hypebot.com)** takes a look at **"The Diversity See-Saw of SXSW"** ([Huffington-Post](http://www.huffingtonpost.com/lauren-coleman/the-diversity-see-saw-of%5Fb%5F501091.html?ref=hypebot.com))
- The **"Start-Ups That Are Changing The Concert Business"** panel. Glenn Peoples of Billboard has an [overview](=http://www.billboard.biz/bbbiz/content%5Fdisplay/industry/e3iff897d5a72be73036ed6106640a046cb).
- **[Topspin Expands Platform](https://www.hypebot.com/topspin-expands-platform-opens-api/), Opens API**
- **Hypebot** hits the ground [**running**](https://www.hypebot.com/next-stop-austin-music-arrives-at-sxsw-2010/).