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# Overview of Direct-To-Fan Marketing Tactics [VIDEO]
- URL: https://www.hypebot.com/overview-of-direct-to-fan-marketing-tactics-video/
- Published: 2011-02-09T12:00:00.000Z
- Updated: 2011-02-09T12:00:00.000Z
- Description: This talk is long. But if you're an artist or manager that wants to learn more about direct-to-fan maketing, it's great. Mike King of BerkleeMusic delivered this speech at MIDEM. Continue reading [https://www.hypebot.com/hypebot/2011/02/overview-of-direct-to-fan-marketing-tactics-video.html]
- Author: admin
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from farm3.static.flickr.com](https://a4.typepad.com/6a0111683c7a25970c0148c8784f9c970c-100wi "image from farm3.static.flickr.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm3-static-flickr-com/2587/4458512467%5Fe8c281a26e%5Fo.jpg?ref=hypebot.com) This talk is long. But if you're an artist or manager that wants to learn more about direct-to-fan maketing, it's great. Mike King of [BerkleeMusic](http://www.berkleemusic.com/?ref=hypebot.com) delivered this speech at MIDEM last month. It's packed full of King's insights, as well as, thinking from Seth Godin, Clay Shirky, and Hugh MaCleod. **Watch the video**: