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# P2P Peer Impact And Live 365
- URL: https://www.hypebot.com/p2p_peer_impact/
- Published: 2005-08-25T04:00:00.000Z
- Updated: 2005-08-25T04:00:00.000Z
- Description: Sanctioned P2P application Peer Impact will soon layer streaming radio into its service provided by Live365. According to Digital Music News, "Peer Impact, owned by Saratoga Springs, NY-based Wurld Media,. Continue reading [https://www.hypebot.com/hypebot/2005/08/p2p_peer_impact.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:10

[![Live365_7](https://hypebot.typepad.com/hypebot/images/live365_7.gif "Live365_7")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/live365%5F7.gif&ref=hypebot.com)

Sanctioned P2P application Peer Impact will soon layer streaming radio into its service provided by Live365\. According to Digital Music News, "Peer Impact, owned by Saratoga Springs, NY-based Wurld Media, recently launched a closed, peer-to-peer environment that rewards members for sharing tracks. Prior to launch, the company closed licensing negotiations with all four major labels, while also completing a slate of indie deals as well. Now, the offering thickens, with Live365 powering thousands of user-generated, online radio stations. That will help to stimulate track discovery among Peer Impact members, while also increasing user stickiness."

"Peer Impact will deliver major label content as WMA-protected tracks. That approach presents some challenges, with a large number of digital music users accustomed to unfettered trading of open MP3s. But Peer Impact is tinkering with a rewards package (for users)…Others including online digital music store PassAlong, which offers points to tastemakers for generating new purchases."