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# Packaging Music As A Product
- URL: https://www.hypebot.com/packaging_music/
- Published: 2006-07-28T13:41:00.000Z
- Updated: 2006-07-28T13:41:00.000Z
- Description: "Music itself is not a product. A thing of beauty, a universal language, an outpouring essential to life and expression, yes – but not a product…More and more it attempts. Continue reading [https://www.hypebot.com/hypebot/2006/07/packaging_music.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:10

[![Music_note](https://hypebot.typepad.com/hypebot/images/music_note.jpg "Music_note")](http://hypebot.typepad.com/photos/uncategorized/music%5Fnote.jpg?ref=hypebot.com)

"Music itself is not a product. A thing of beauty, a universal language, an outpouring essential to life and expression, yes – but not a product…More and more it attempts to package itself as a consumer item, with all the fatuous and artfully deceptive gloss to match; it sacrifices ideas of integrity and transmitting the benefits of artistic endeavor for the ideologies of market competitiveness and maximized returns." ([**Guardian**](http://arts.guardian.co.uk/features/story/0,,1828075,00.html?ref=hypebot.com)**)**

**They were writing about attempts to market classical music, but isn’t it true of our entire industry?**