
How To Make Your Show’s Visual Effects Stand Out
Planning and executing a successful live show can be a tremendous thrill, but in order to take your performance to the next level and make it a truly unforgettable experience. Continue reading

5 Things To Consider Before Creating Your Next Music Video
Creating a music video is no small undertaking, and careful planning beforehand can make all the difference between success and failure. Here, Andy Gesner outlines five important elements to keep. Continue reading

The TikTok Algorithm: How It Works
The Chinese social video platform has become a heavy-hitter in the US music marketing industry, due in large part to the platform’s algorithm, and its ability to quickly propel a. Continue reading

Artist’s Guide To Submitting Songs To Spotify Playlist Curators (Without Getting Ripped Off)
With playlist placement continuing to dominate as one of the most effective ways to gain exposure as an artist, many eager musicians are falling victim to scams – parting with. Continue reading

Why Music Streaming Needs Its Own Disney+
“In music, three major rightsholder groups control the majority of rights and thus can control the rate at which innovation happens,” writes MIDiA analyst Mark Mulligan, and as streaming growth. Continue reading

SoundExchange Updates Portal For Faster Payments, Transparency
SoundExchange has launched a suite of new features within its online client portal, SoundExchange Direct (SXDirect). According to SoundExchange, the update “significantly expands the tools available to rights owners,” and. Continue reading

EU Youth Just Aren’t That Into Stealing Music
While organizations like the IFPI and the RIAA have been claiming that piracy is still an endemic problem among music consumers, some new data out of the EU suggests that. Continue reading

Which Music Career Is Best For You
A job in the music industry can be an exciting and alluring idea for those who are passionate about music, and although it’s a competitive industry, there are a variety. Continue reading

8 Common Mistakes Musicians Make When Sending Emails
As an artist, being able to launch an effective email marketing campaign is essential to promoting your music. Unfortunately, composing an email which anyone will actually open, much less respond. Continue reading