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the new music industry
Live Music festival fan complaints

Musicians struggle to profit from live shows: Survey reveals

Record-breaking concert grosses and soaring ticket prices make headlines, but a new survey finds that the resulting profits are not trickling down as most musicians struggle to profit from live shows.

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musician email marketing

Musician Email Marketing Tips: Expand Your Audience and Engage Fans

Check out these five straightforward musician email marketing tips. By implementing these techniques, musicians can expand their audience, engage more fans, and enhance their

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Building a Record Label: Lessons from GroundUp Music’s Eric Lense

Eric Lense, founder of GroundUp Music, discusses his journey in building the record label from the ground up. He shares valuable insights and lessons for aspiring music entrepreneurs.

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Ultimate Guide to Indie Music PR: Building Strong Media Relationships

Building solid media relationships is crucial for indie artists seeking exposure and grow their fanbase. This guide will break down indie music pr strategies for effectively navigating media and using it to your advantage.

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Is rock dead?

Is Rock Dead? Exploring the Data and Trends

Is rock dead? Despite those who say it is, searches for rock music are up 600% on Spotify. Fred Jacobs explores the data and trends that highlight the genre’s history and lasting impact on music.

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Instagram multitrack audio

How To Add Multiple Audio Tracks to Instagram Reels [New Feature]

Musicians and other creators can add up to 20 audio tracks to their Instagram Reels. The feature was first tested in Brazil, Japan, and Indonesia and is now available to all creators globally.

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generative AI music

How big of a threat is AI to Musicians and the Music Industry?

Artificial intelligence in the creative industries is a significant concern, especially in music. But should AI worry musicians, and what can be done to protect them?

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set.live

Capture fan contact info at live shows and stay connected with SET

SET.Live (pronounced “set dot live”) is a mobile-based live event tool that artists can utilize across their tours to capture fan contact info. SET.Live can be part of unique in-show. Continue reading

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Advertising Toolkit for Musicians

Onesheets as a Promotional Tool: Essential Tips for Musicians

This guide provides musicians with essential tips and techniques for maximizing the impact of onesheets as a promotional tool to reach industry professionals and expand their audience. by Julia Kater. Continue reading

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Spotify playlists - single release strategies

Music and Mental Health: Exploring the Healing Power of Music with Chad Lawson

Independent musician Chad Lawson lives and creates at the intersection of music and mental health. The tracks on his last two chart-topping albums have been streamed over 700 million times, and he’s also a certified breath-work coach and a yoga teacher.

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