Playing To Strangers: Why Marketing To People Who Haven’t Heard You Is The Most Profitable
In this piece Amber Horsburgh breaks down some interesting streaming statistics suggesting that, contrary to many conventional marketing theories, marketing to listeners who have never heard your music can be. Continue reading
SiriusXM Adds 10 Emerging Artists ‘Discovery’ Channels
SiriusXM has added 100 new commercial-free Xtra Channels available exclusively to subscribers on the SiriusXM app, web player and connected devices, including 10 that are designed to showcase new and. Continue reading
How Do Indie Music Blogs, Radio Survive? The Harsh Reality
In the current music economy, many of the independent blogs and radio stations which launch have a difficult time staying afloat, but such small outfits are critical to the success. Continue reading
Gracenote Partners With Muzooka For Photos, Artist Assets
Gracenote is now using Muzooka's unified artist asset management platform to help deliver the latest photos and more. Gracenote is a leading provider of music metadata to many top music. Continue reading
Proven Ideas To Sell More Music Merchandise [INFOGRAPHIC]
Merchandise sales is one of the top income streams for most musicians, when its done well. The folks at RushOrderTees often remind their clients that great merch accomplishes many things.. Continue reading