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the new music industry

When is the right to Time to Hire a Music PR Team?

Think you’re ready to take your music career to the next level? Learn seven signs that reveal whether it’s time to hire a PR team to amplify your reach.

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live music news live music industry

Live Music News: Wasserman adds • VenuesNow • Live Nation + Airbnb • More

In the latest live music news, Wasserman Music has added two executives that specialize in Hip-Hop and R&B to its Global Festivals and artist representation teams.

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25 Creative Music Merch Ideas

Tired of the same old T-shirts and stickers? Discover 25 creative music merch ideas that can help you boost income, connect with fans on a deeper level, and stand out in a crowded music scene.

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NIVA '25 Conference

NIVA shares 2025 conference sessions, sets State Of Live reveal

The National Independent Venue Association (NIVA) has announced an impressive agenda for fourth annual national gathering, NIVA ‘25, in Milwaukee on June 22 – 25.

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Instagram Shares replace Likes to boost engagement

As engagement falls, Instagram Shares replace Likes for successful creatores. If your posts aren’t landing in DMs or group chats, you’re missing the metric that matters most.

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Underground Music Venues, Bardcore Raves & Grassroots Culture

Underground Music Venues, Bardcore Raves & Grassroots Culture

While the industry scrambles for hits and music venues struggle, smaller themed parties like bardcore raves and underground music venues are building real communities, one chainmail outfit at a time.

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Most people are fine with Renting Music, study finds

A new study shows most people are fine with renting music through streaming services rather than owning it. But with fewer users paying for multiple subscriptions, streaming may be hitting its limit.

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fairness in ticket resales

Fairness in ticket resales ‘is neither expected nor delivered’

“The manipulation of inventory, unchecked speculative listings, and aggressive affiliate networks have created a system where fairness (in ticket resales) is neither expected nor delivered,” says artist manager and ticketing crusader Randy Nichols on fairness in ticket resales.

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Meta, TikTok, Spotify & New Rules of Soft Power [Mark Mulligan]

Soft power hasn’t disappeared – it’s just moved online, where tech companies now shape what we watch, share, and care about. Behind the screens, writes Mark Mulligan of MIDiA. algorithms are quietly rewriting the rules of culture.

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ways to promote new music

29 Fast & Affordable Ways to Promote New Music

Dropping new music and promoting your career? Use these 29 powerful and affordable ways to promote new music and reach new fans

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