Having trouble finding the perfect manager? Don’t despair. An AI-powered virtual manager is about to launch that claims to be capable of providing the professional support you need…
Grant Gelt, the CEO of digital marketing and branding consultancy Mascult, gives professional advice to those working to improve their music marketing strategies by getting to know as much as they can about and from their fans…
Catch up on what everyone is talking about with last week’s most-read posts. We’ve got topics ranging from Spotify milestones, UMG vs. TikTok, WMG layoffs, indies at the Grammys, and more…
Last week, our tips and advice for the independent, do-it-yourselfers out there covered how to make fan content, a guide to marketing drivers, and more…
Last week was a busy week by any definition, and the music industry was no exception: big numbers from Spotify, indie artists had success at the Grammys, artists dealt with the UMG-TikTok debacle, success and layoff at WMG, and more…
A new analysis shows just how high the stacks are in the battle between TikTok and UMG and reinforces how important music is to TikTok, YouTube, Facebook, and Instagram…
UMG tracks accounted for 35% of the TikTok Top 50 last week, so pulling all their music off the platform has presented a unique opportunity for independent musicians to fill the void…
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
