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Live Nation Shifts 80% Of Marketing $$ To Online, But Not Sold On Spotify, Pandora Ads To Sell Concerts

[UPDATED] Live Nation and Ticketmaster have shifted 80% of its concert marketing dollars from traditional radio and press to online.  But,  perhaps in part because Pandora owns Ticketfly, they are. Continue reading

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Pandora’s New Direct Deals Are Very Bad News For SoundExchange And Potentially For Artists

Hidden in the hoopla surrounding Pandora's direct deals last week, and the resulting launch of the Pandora Plus interactive streaming service, was the major blow they dealt to SoundExchange; and the. Continue reading

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Twitter Finally Exempts Everything Except Text And Links From 140 Character Limit

Twitter has finally done something that it should have done a long time ago: loosened its 140 character limit so that adding quotes, polls, video and images no longer count. Continue reading

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5 Critical Things To Add To Your Monthly Email Newsletter

Social networks are essential for promoting music and shows, but their popularity can rise and fall.  Remember MySpace? There are just two constants in your marketing plan, your web site and your email list.. Continue reading

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4 Key Ways To Get People To Click On Your YouTube Videos

The massive saturation present on virtually every music platform means it has become that much more difficult to get your music to stand out from the crowd, and YouTube is. Continue reading

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Spotify, Tinder Hookup For Music And Dating

Tinder has partnered with Spotify to bring music to the dating app. After all, can you imagine a lasting relationship with someone who doesn't like the same music? And it's. Continue reading

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Recorded Music Business Grew 8.1% In First Half Of 2016 Driven By Spotify, Apple Music

After a decade of decline, the U.S. recorded music business is growing for the second year in a row, according to the RIAA. Driving the trend is the revenue source. Continue reading

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Original Sin,Obama’s Missed Opportunity: What’s In Store For The ASCAP, BMI Consent Decrees?

[UPDATED] Following the DoJ consent decree over 100% licensing, resulting in multiple lawsuits, Chris Castle took a long hard look at where things are likely to go from here.  Late last. Continue reading

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Social Media Marketing For Artists: How To Get More Followers On #Twitter

While many musicians struggle with their social media presence, Twitter is often the most loathed for those not already accustomed to the platform. Here we cover some ways artists can. Continue reading

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ReverbNation Expands UK, European Operation, Amy Pinnock Named EU Account Manager

In my role as an instructor at Berklee Online, my international students often remind me that indie artists have similar problems wherever they launch their careers. Most artist service firms. Continue reading

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