Live Nation Shifts 80% Of Marketing $$ To Online, But Not Sold On Spotify, Pandora Ads To Sell Concerts
[UPDATED] Live Nation and Ticketmaster have shifted 80% of its concert marketing dollars from traditional radio and press to online. But, perhaps in part because Pandora owns Ticketfly, they are. Continue reading
Pandora’s New Direct Deals Are Very Bad News For SoundExchange And Potentially For Artists
Hidden in the hoopla surrounding Pandora's direct deals last week, and the resulting launch of the Pandora Plus interactive streaming service, was the major blow they dealt to SoundExchange; and the. Continue reading
4 Key Ways To Get People To Click On Your YouTube Videos
The massive saturation present on virtually every music platform means it has become that much more difficult to get your music to stand out from the crowd, and YouTube is. Continue reading
Spotify, Tinder Hookup For Music And Dating
Tinder has partnered with Spotify to bring music to the dating app. After all, can you imagine a lasting relationship with someone who doesn't like the same music? And it's. Continue reading
Recorded Music Business Grew 8.1% In First Half Of 2016 Driven By Spotify, Apple Music
After a decade of decline, the U.S. recorded music business is growing for the second year in a row, according to the RIAA. Driving the trend is the revenue source. Continue reading
ReverbNation Expands UK, European Operation, Amy Pinnock Named EU Account Manager
In my role as an instructor at Berklee Online, my international students often remind me that indie artists have similar problems wherever they launch their careers. Most artist service firms. Continue reading