
The Music Documentary Boom and Future of Fandom
The music documentary boom is fueling a new wave of fandom, turning nostalgia and storytelling into powerful engagement tools. As artists and labels embrace the format, could documentaries become the. Continue reading

What is a music superfan and Why do they matter so much?
Spotify, Apple Music and Amazon along with UMG, WMG and Sony are all aggressively exploring how to serve and monetize superfans. But what is a music superfan and why do they matter so much?