Is UMG’s battle with TikTok an opportunity for independent musicians?
Universal Music Group is responsible for more than 30% of global music consumption by more than one metric. With all of that music at least temporarily coming off TikTok, does. Continue reading
The best ways to serve and even spoil your Superfans
This week’s Hypebot Flashback Friday post resurfaces a guide to keeping a community of superfans loyal and happy. In it, musician, teacher, and artist advocate Ben Weinman explains how to. Continue reading
Why do we stop discovering new music as we get older?
This week’s Hypebot Flashback Friday resurfaces a post that may have music marketers rethinking their career choices. It’s a study that shows how our musical tastes calcify as young as. Continue reading
How to grow listeners to exceed Spotify’s new 1000 stream minimum
With songs now needing 1000 streams per year to receive royalties on Spotify, artists are asking how to ensure they exceed that threshold. So, this week’s Flashback Friday post resurfaces. Continue reading
SiriusXM’s most popular channels and how to submit music
Last month, SiriusXM leaned into its live content advantage with a reboot, a new app, and the addition of new channels and shows. So this week’s Hypebot Flashback Friday reaches. Continue reading
There is more than one way to make a living as a musician
Today’s Hypebot Flashback Friday resurfaces one of our most popular posts of the year: “8 different ways to make money with music.” These strategies can help whether trying to earn. Continue reading
Brand Building for Musicians
All of the recent press about the juggernauts Taylor Swift and Beyonce reminded me of two popular posts on building brands for musicians that should resurface for this week’s Hypebot. Continue reading
What are the Top 10 Music Markets in the world?
All music is now global, thanks to streaming and social media. With that in mind, this week’s Hypebot Flashback Friday resurfaces a top 10 country list we first published earlier. Continue reading