YouTube Shorts shares engagement stats, expands Artist Total Reach metric
Artists who uploaded to YouTube Shorts in January saw more than 50% of their new channel subscribers come directly from their Shorts posts. Fan-created YouTube Shorts also increased the average. Continue reading
Human Artistry Campaign offers a positive roadmap for AI development
An unusual coalition of 40 organizations ranging from the AFL-CIO and A2IM to Major League Baseball, the RIAA, and SoundExchange, all of whom broadly represent creatives, have come together as. Continue reading
Remember lockdown? The creative marketing you did then still works
The COVID lockdown forced everyone to get more creative about serving their fans and growing their fanbase. Those strategies still work well, so we’re revisiting them in this week’s Hypebot. Continue reading
Watch these Latinas take over the music charts [Chartmetric}
Latinas are dominating the music scene in 2023 as Karol G and Selena Gomez top the Billboard charts, with Tini, Anitta, and Ice Spice also rising in popularity. by Alejandra. Continue reading
12 ways to make more connections after SXSW [Kosha Dillz]
In addition to being music’s #1 mensch and a master of self-promotion, indie rapper and MTV/VH1 Wild ‘n Out star Kosha Dillz holds the land speed record for most appearances. Continue reading
Sheriffs who raided Afroman sue him for making a music video from security camera footage
Afroman did what many artists do best and put his real-life experiences to music, but not all the stars of “Will You Help Me Repair My Door” were happy with. Continue reading
How The Cure showed what’s right – and wrong – about ticketing [Bill Werde]
The Cure’s frontman Robert Smith began his crusade to protect fans even before tickets for the band’s new tour went on sale. His concerns about high Ticketmaster fees evolved into. Continue reading
As US eyes TikTok ban another ByteDance owned app hits #1 in App Store
Seemingly unphased by a potential ban in the US, TikTok owner ByteDance is successfully promoting another of its owned apps, Lemon8, to new heights. Currently, the #1 Lifestyle app download. Continue reading
Believe acquires TuneCore music publishing partner Sentric, plots expansion
Believe has announced its acquisition of Sentric. The independent music publishing tech platform provides services for publishers, labels, and distribution companies, including Believe-owned Tunecore. Setnric is valued at $51 million.. Continue reading
8 ways to add originality to a cover song
Whether on Spotify, TikTok, or even a live show, cover songs can help expand an artist’s audience. But there are different ways to approach doing a cover, including some that. Continue reading
