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OK Go’s Net Strategy Not Really Paying Off…Yet.

Billboard takes a detailed look on OK Go’s creative use of the internet to create buzz over the last year and how it’s not quite turning into sales…yet. (full story)

Bruce Houghton on 09/07/2006 in Music Marketing | Permalink | Comments (0)
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GoodStorm Shares CD Sales 50/50 With Fans & Bloggers

WORTHY CLICK – Many believe that in the near future more transactions will be motivated by a person’s peers and trusted advisers than by any advertising or marketing. If that. Continue reading

Bruce Houghton on 09/07/2006 in Vinyl, Cassettes & Retail | Permalink | Comments (0)
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Hypebot’s New Music Industry Briefing For Thursday September 7th

– Microsoft and Nokia have work cut out to rival iPod. (Rueters) – Radio Paradise and other net stations are turning into viable businesses fueled  by innovative programming. (Washington Post). Continue reading

Bruce Houghton on 09/07/2006 in Uncategorized | Permalink | Comments (0)
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Coalition of Independent Music Stores Top 200 for Week Ending 9-03-06

Pos. ARTIST | TITLE 1 DYLAN*BOB|MODERN TIMES 2 YORN*PETE|NIGHTCRAWLER 3 LAMONTAGNE*RAY|TILL THE SUN TU 4 OLD CROW MEDICI|BIG IRON WORLD 5 ROOTS|GAME THEORY 6 WARD*M.|POST-WAR 7 OUTKAST|IDLEWILD 8 GNARLS BARKLEY|ST.. Continue reading

Bruce Houghton on 09/06/2006 in Vinyl, Cassettes & Retail | Permalink | Comments (0)
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Film Answers “What Is Indie?”

At a time when independent artists in the music industry have more power and control over their careers than ever before, "What is INDIE?" is a documentary film that tries. Continue reading

Bruce Houghton on 09/06/2006 in Indie Music | Permalink | Comments (0)
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Goldberg & New West Form New Label Ammal

Cameron Strang, president of New West Records, and industry veteran Danny Goldberg have teamed to create a new independent record label, Ammal Records. Goldberg will head the label and be. Continue reading

Bruce Houghton on 09/06/2006 in Indie Music | Permalink | Comments (2)
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A Look At YouTube By The Numbers

YouTube hosts over six million videos, growing at about 20 percent every month. The videos take up 45 terabytes of storage — about 5,000 home computers’ worth. The total time. Continue reading

Bruce Houghton on 09/06/2006 in Streaming | Permalink | Comments (0)
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Hypebot’s New Music Industry Briefing For Wednesday September 6th, 2006

– Universal is reportedly the winning bidder for BMG’s publishing arm. The purchase is sure to bring questions from the same European trade commission questioning the Sony BMG merger. (NY. Continue reading

Bruce Houghton on 09/06/2006 in Uncategorized | Permalink | Comments (0)
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OK GO, A Bathroom, You Tube & Viral Marketing

Soon our entire lives will be televised. Much has been made in the blogosphere of OK GO’s clever use of new media and viral marketing. Rightfully so, as witnessed by. Continue reading

Bruce Houghton on 09/05/2006 in Music Marketing | Permalink | Comments (1)
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Hypebot’s New Music Industry Briefing For Tuesday September 5th, 2006

– MySpace is going to enable fans to sell music right from their MySpace pages using a SnoCap widget that we profiled two week ago. The tracks will be sold. Continue reading

Bruce Houghton on 09/05/2006 in Uncategorized | Permalink | Comments (0)
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