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Meta Ads

How To Use Meta Ads Value Rules

Meta Ads Value Rules lets you adjust how much you spend on different groups of people in your ads. This way, you can focus your budget on the customers who bring you the most value. But as Biran Hazard points out, there are some thing to watch out for.

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stubhub

How to Promote Live Shows and Tours

Unlock the secrets to successful tour promotion with effective strategies that combine digital tools and traditional methods.

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Your Morning Coffee Podcast

Your Morning Coffee Podcast: AI • Live Nation • Streaming • More

Episode 268 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee Podcast: Weekly News for the New Music Business is available now. LISTEN HERE.

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Music Business News Last Week

TOP MUSIC BUSINESS NEWS LAST WEEK

Catch up on all the top music business news last week including the trends and updates every musician and industry professional needs to know.

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musicians guide to merch

Musician Guide on How to Sell Merch at Shows and Online

Here’s everything you need to know about creating, manufacturing, and selling merchandise as an artist, both online and in-person with this musicians guide on how to sell merch.

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ticket resale FTC Live Nation

Industry responds to FTC suing Live Nation and Ticketmaster

The music and tech industries were quick to respond to today’s Federal Trade Commission (FTC) lawsuit alleging widespread misconduct in the live event ticketing.

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Live Nation ticket resale

FTC sues Live Nation, Ticketmaster Over Deceptive Ticketing

The Federal Trade Commission (FTC) and seven state attorneys general, have filed a landmark lawsuit against Live Nation Entertainment and its subsidiary Ticketmaster, alleging widespread misconduct in the live events ticketing industry.

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woman checking her phone with a mic in hand

It’s Time To Rethink Social Media For Musicians

Social media sites offer artists a way to connect with their fans, but is it too short-sighted? It’s time to rethink social media for musicians and we have some long-term ideas for successful community engagement.

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Gentle Giant

Derek Shulman: From Gentle Giant to Bon Jovi, Slipknot & More

In his book “Giant Steps,” Derek Shulman chronicles an career in music – first as the leader of the progressive-rock pioneers Gentle Giant, then as a record-label executive responsible for cultivating and signing Bon Jovi, Dream Theater, and Slipknot and orchestrating comebacks by AC/DC, Bad Company, and more.

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stubhub

Investors bet $800M on rocky StubHub IPO as regulators close in

UPDATED: The long awaited StubHub IPO hit the market today, marking a defining moment for the secondary ticketing industry. Priced at $23.50 per share, the offering raised nearly $800 million and gave the company a valuation of about $8.6 billion. By day’s end shares were down 6.4% below the IPO price.

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All Eyes, No Ears: New MIDiA Data Shows Why Virality Is Not Building Fandom

Are listeners overwhelmed — instead of excited — about discovering new music via social media posts? A new report could provide answers.

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