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Clio Music Award winners showcase 5 Music Marketing Trends

The recently announced 2025 Clio Grand Music Award winners showcase 5 music marketing trends worth noting, including cultural storytelling and artist-driven campaigns.

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TikTok refreshes desktop app

TikTok refreshes Desktop App in challenge to YouTube

TikTok refreshes Desktop App, in the latest salvo in its ongoing battle with YouTube.

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marketing music on Instagram Reels

Instagram shares How Reels Algorithm Works as new App Rumors rise

Instagram shared more about how Reels algorithm works in a blog post and video including some good news for emerging creators. The reveal comes alongside word that Meta is considering a separate short video app.

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ASCAP

ASCAP 2024 distributions up 6.5% on record $1.8B revenue

ASCAP, the only remaining non-profit U.S. PRO, delivered a record $1.835 billion in revenue in 2024, a 5.7% increase over 2023 with ASCAP 2024 distributions up 6.5% to $1.696 billion.

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live music news live music industry

Live Music Industry News: Eventim beats Live Nation • new IEBA exec • SoundCloud adds Ticketmaster

In the latest live music industry news, Concert giant Eventim handily beat Live Nation in Europe in 2024 with 22,440,838 tickets sold at a gross value $1,498,523,633. Eventim’s acquisition of See Tickets in 2024, including its U-Live entertainment arm, helped drive the growth.

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Kobalt’s KOSIGN: Music Publishing for Independent Songwriters

Kobalt’s KOSIGN, a new platform giving artists and songwriters full control over their royalties and publishing. With global royalty collection and flexible agreements, it could be a game-changer for some music creators.

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State of Live survey NIVA

1 week left for NIVA independent State Of Live survey

There’s just 1 week left for indie venues, festivals and promoters to take the NIVA State of Live survey, the first ever independent economic study of the U.S. independent live sector.

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FCC investigates iHeart for Payola. Is Spotify next?

As the FCC investigates iHeart for payola, Chris Castle asks if Spotify will be next over playlist practices and fair compensation.

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Is SMS marketing worth it for musicians, venues of a budget?

Is SMS marketing worth it for musicians, venues on a budget?

SMS or text marketing can deliver strong results, particularly with younger audiences and within certain genres. ​But is SMS marketing worth it for musicians, labels and venues of a tight budget?

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Clio Music Award winners music marketing trends

Clio Music Award winners: Pearl Jam, Megan Thee, More

The Clio Music Awards winners have been announced for 2025 recognizing creative excellence in music marketing and the use of music in advertising globally.

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