What are marketing drivers and why are they so important?
Marketing drivers are the underlying forces that compel a potential consumer to want to buy or pay for certain products/services. We break down what these are for an artist, and. Continue reading
TikTok has passed YouTube in average watch time
TikTok’s users now spend more time each month watching content than those on YouTube. A new report from App Annie showed that as of June 2021 U.S. TikTok users watched. Continue reading
Your Morning Coffee Podcast: Fixing streaming • TikTok breakthroughs • musicians warn fans • more
This 56th edition of Jay Gilbert and Mike Etchart’s “Your Morning Coffee: Weekly News for the New Music Business” podcast is now live. Episode #56 Jay and Mike Etchart walk. Continue reading
REWIND: New music industry’s last week in review
From the past seven days in the music business, we revisit YouTube’s impressive gains in subscriber growth, how hip hop fandom is driving the future of music, combating ageism in. Continue reading
Getting It Done: Last week in D.I.Y. & Indie music
Coming at you with a myriad of tips and tricks, we’re this week providing advice on to improve your engagement on Instagram how to release an album so people will. Continue reading
MusicThinkTank weekly recap: Art of sampling • First gigs • Before they were famous
On MusicThinkTank this week, our contributors shared articles on the art of sampling and how it came to be, the best gigs to play when you’re in your performing infancy,. Continue reading
TOP POSTS: Last week’s most read posts on Hypebot
Topping the charts on Hypebot this week, we had articles on OneOf/iHeartMedia’s NFT giveaway, the positive lessons artists can take away from Kanye’s chaotic Donda launch, how the Instagram algorithm. Continue reading
7 avoidable mistakes that can cost you the gig
Like so many things in the music industry, closing gigs brings with it a number of challenges, and most artists are bound to make mistakes along the way. Here, we. Continue reading
Meet Equasta White, CEO of indie music’s Clarion Group
Meet Equasta White, the CEO of The Clarion Group. She’s a rising star in the next generation of music execs and the subject of the latest profile from the team. Continue reading
Last week in music industry commentary
Last week, music industry commentators weighed in on how music is about to meet its next MP3 moment, why retail and radio both aren’t really dead, and the precarious future. Continue reading