Fan retargeting explained and how Bandsintown made it easier to sell more tickets
If you are not using retargeting, you are missing an effective way to reach your most interested fans. Unfortunately, too many musicians and even some music marketers don’t understand retargeting. Continue reading
Facebook video strategy [2021]
Facebook has managed to establish itself as a leading player in the world of online video, but as with so many aspects of marketing on Facebook, the best strategy for. Continue reading
Get it in writing: The importance of music industry contracts
Here, Stephen Carlisle offers a word of caution about the importance of getting copyright agreements in writing, and the expensive and litigation-filled shenanigans that can ensue when one fails to. Continue reading
VNUE to acquire live streamer StageIt
Music technology company VNUE has announced that it will acquire DIY ticketed music live stream platform StageIt, adding a projected $9M to its yearly revenue. VNUE’s portfolio includes set.fm and. Continue reading
Spotify Greenroom has 92% fewer users than Clubhouse which means now is the time to get involved
Total downloads of Spotify’s new Greenroom live audio app are just 250,000 compared to 30.2 million for rival Clubhouse. But despite the slow start for Greenroom, that does not mean. Continue reading
Why fan engagement is so important to artist’s teams
Although we talk a lot about the artist-fan relationship, the value of that connection extends to the rest of an artist’s team as well. In this piece, Nashville-based fan engagement. Continue reading
Spotify stock fell 6% Wednesday
Spotify stock closed down 5.74% on Wednesday after the streamer missed monthly user growth projections. It fell another .9% in after-hours trading. At one point on Wednesday, the stock was. Continue reading
Coalition of 50K under-represented creators calls for addition of gender ID to all music data
A coalition of organizations serving women and other under-represented creators and music industry professionals have formed the Gender Identification Initiative to improve how music data is collected and analyzed. “complete and. Continue reading
TuneCore adds free Cover Art creator
TuneCore has launched a free Cover Art creator designed to help artists create polished cover art at no cost. Developed in-house for free use by TuneCore distributed artists, the Cover Art. Continue reading
Guide to writing songs ‘with fans’ on TikTok
In addition to its star-making power as a music discovery platform, TikTok has also created a new way for artists to connect with listeners and develop their fanbases, including inviting. Continue reading
