Music As A Souvenir: Cassette sales double during the pandemic
Music as a souvenir. It’s a concept I first witnessed during the download age when South Korean teens were buying truckloads of 45’s even when they didn’t own turntables. It’s. Continue reading
The 10 best ways to utilize a small music marketing budget for your next release
Although marketing is one of the most important things an artist can do to support their music, it also remains one of the most confusing. Here, Christine Elise Occhino shares. Continue reading
Language and the gender gap: Power of words
The recent controversy surrounding the the renaming of the pro audio commerce website Gearslutz has been raising some important questions in the music and audio community about the gender gap,. Continue reading
Why artists should ask what they can do for their fans
For bands and artists, it can be all to easy to fall into a jaded, adversarial mindset about the world around you. Instead, it’s important to consider what you can. Continue reading
Apple invests $50M in indie music distributor UnitedMasters
Independent music distribution platform UnitedMasters has announced a $50 million Series B investment led by Apple along with follow-on investments from Google’s Alphabet and Andreessen Horowitz. With the Apple investment. Continue reading
Spotify adds personalized artist, genre, decades playlists
Starting today, Spotify Free and Premium users globally get three new evolving personalized playlists: an artist mix, genre mix, and a decade mix. Each new Spotify mix starts with the. Continue reading
Spotify acquires Locker Room to add ‘new live audio experiences’ [and take on Clubhouse]
Spotify has acquired Betty Labs, the creators of Locker Room, a popular social live audio app that’s been described as Clubhouse for sports fans. The acquisition of Locker Room accelerates Spotify’s. Continue reading
How NFTs, social tokens, and interdependence can add value to artists
In this piece, George Howard chats with musician, technologist, and editor Mat Dryhurst, taking deep dive into how the NFTs and Social Tokens can be integrated into the music industry. Continue reading
Pandora founder Tim Westergren on his Sessions Live performance platform
Sessions is yet another live streaming platform for music that adds the kind of engagement and monetization features found in advanced game design. Launched by Pandora founder Tim Westergren, Session. Continue reading
Guide to making Spotify Canvas videos (on any budget!)
While Spotify’s expansion of Spotify Canvas to all artists has been good news for those bands and musicians looking to more deeply engage fans, there has been little guidance provided. Continue reading
