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the new music industry

Marketing tactics musicians can borrow from ecommerce brands

For artists looking to promote and sell their digital content, one of the best sources from which to draw inspiration is ecommerce brands. In this piece, we break down how. Continue reading

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Tips & Tricks to distribute, promote music on Spotify

In addition to being one of the most popular streaming services, Spotify also has a number of important and versatile options for independent artists when it comes to promoting their. Continue reading

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Streaming won’t make up for the revenue lost by the lack of live gigs.

Although the COVID pandemic and the resulting change in consumer’s habits has driven streaming growth through the roof, any bump in artist income pales in comparison to the catastrophic loss. Continue reading

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Matthew Aure, VP Marketing, Product Mgt at Bright Antenna Records[A2IM Featured Exec]

In this edition of A2IM’s Featured Executive column, we hear from Matthew Aure, VP of Marketing and Product Management at Bright Antenna Records. Guest post from A2IM Welcome to A2IM’s. Continue reading

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Where are the SVOD grants to #SaveOurStages? Texas Music Office leads the charge

While venues across America were relieved at the passage of the $15 billion Save Our Stages legislation became law last December, many venues are still waiting to see any of. Continue reading

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Merlin, Distrokid sponsor new Pan Am Indie Music Summit

Indie trade group Merlin and distributor Distrokid are teaming up to sponsor the inaugural edition of Pan Am Indie Summit, a trade conference for the independent music sector. Set for. Continue reading

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Musicians earned $12.7M via Bandzoogle in 2020 as websites continue to be hub of direct-to-fan engagement

Social media and apps like TikTok may be getting all the headlines, but an artist’s own website remains the most effective and reliable hub of direct-to-fan engagement. After all, websites. Continue reading

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Mental health in music: how/when to prioritize yourself

Pursuing a career in an industry as competitive and fast paced as the music business can often cause burnout in even the most talented artist or producer. Here we offer. Continue reading

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Yes, but do you have a meme? Or, how I learned to stop worrying and love A&R Research

Whether deciding which song you’ll hear next or which band gets the money to make a music video, data has taken a front row seat in every sector of the. Continue reading

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Guide to becoming a music influencer

As streaming platforms are more inundated with new music than ever, busy listeners need engaged tastemakers to help sort it all out. Here, we look at how you could become. Continue reading

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