Independent artists and smaller labels grew fastest in 2020 [Mark Mulligan]
“The headline is that independents as a whole grew market share in 2020 from 29.7% to 31.1%,” writes MIDiA top analyst Mark Mulligan, and that trend is accelerating. By Mark. Continue reading
What you need to know about YouTube Art Tracks and how to make them
The phenomenon of Art Tracks on YouTube has generated a decent amount of confusion among musicians as far as who owns what, and whether they’re a necessary marketing tool. Here,. Continue reading
5 ways to use music as a storytelling tool
While music is more accessible than ever, converting casual listeners into fans remains a big challenge. Storytelling is a great tool for communicating to listeners who you are – not. Continue reading
Look at Live Nation’s optimistic view of the return of live music
Perhaps it’s bravado designed to push up it’s stock price or perhaps they know something the rest of us don’t, but Live Nation is pushing an optimistic view of how. Continue reading
7 songwriting rules (and when to break them!)
As with any creative profession, songwriting has some valuable guidelines that are important when it comes to developing listenable songs. Like so many rules surrounding creativity, however, it’s just as. Continue reading
What to do while you’re waiting for touring to return
While the industry’s collective fingers are all crossed for the return of safe, in-person live music at some point during 2021, it’s clear that artists still have a ways to. Continue reading
Soundcloud shifts to ‘fan-powered’ royalties but artists must pay to get paid
Soundcloud has become the first major streaming service to shift to a user-centric artist payment system it is calling “fan-powered” royalties. Beginning on April 1, each Soundcloud listener’s subscription or. Continue reading
Bandsintown has helped 21,000 musicians promote 75,000 live streams for free
Music hub Bandsintown has empowered 21,308 musicians to promote 75,771 music live streams for free in the last 11 months. When the pandemic hit in March of 2020, Bandsintown quickly. Continue reading
Video tips & tricks for your music marketing strategy
For bands and artists, video is paramount when it comes to their music marketing strategy. In this piece, experts from Rotor Videos share advice, tip and trick on how to. Continue reading
CreativeFuture prods Biden to adopt strong copyright agenda
CreativeFuture, a coalition of more than 560 companies in the creative sector has penned a letter to the Biden administration, urging them to support those creative industries hit hard by. Continue reading
