
Preparing For A Live (Or Live Streaming) Show
When live shows do finally return, the time we’ve spent out of venues could leave performers and audience members alike a little rusty when it comes to performing and attending. Continue reading

Spotify Passes 155 Million Paid Subscribers
UPDATED: Spotify reported solid Q4 this morning but offered conservative guidance that slower growth is ahead. Spotify had 345 million monthly active users at the end of Q4, an increase. Continue reading

AWAL Deal Cements Sony’s Position As An Indie Powerhouse [MARK MULLIGAN]
With yesterday’s AWAL deal, Sony cemented its place as an indie powerhouse and heralded in a new era where “an artist can be independent with a major label,” writes MIDiA. Continue reading

My $500 Song Promotion [Brian Hazard]
What does it cost to promote a song? Brian Hazard of the project Color Theory walks us through his experience spending $500 to promote a song across various platforms, and. Continue reading

Cullah’s Open Source Path To Indie Music Success
Genre-bending, Milwaukee, WI-based independent artist Cullah shares insights on his open-source approach to music, balancing branding with authenticity, and effectively engaging with audience data. Guest post by Rutger Ansley Rosenborg. Continue reading

Kris Ahrend of the Mechanical Licensing Collective [Music Biz Weekly Podcast Interview]
Kris Ahrend from The Mechanical Licensing Collective joins co-hosts Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. The MLC is a nonprofit organization designated by the U.S.. Continue reading

Why Nimbleness In Music Matters Now More Than Ever
Not many artists saw the tumult of 2020 coming, and as the pandemic continues to rage on, adaptability and nimbleness remain essential qualities to keeping your head above water in. Continue reading

How Can New Music Compete With Classic Rock?
Here Fred Jacobs explores the challenge of breaking through classic rock’s stranglehold on radio, and how to give new music a fighting chance at competing for space on the airwaves.. Continue reading

Word Of Mouth Marketing: What It Is, How To Cultivate It
Industry consultant Bobby Borg sits down to chat with Freddy Nager, former label exec, professor, and owner of Atomic Tango about the elusive but ever-sought after word-of-mouth marketing, and what. Continue reading