Marketing Lessons From Billie Eilish’s ‘Secret’ TikTok
Established superstar and musical innovator Billie Eilish has a thing or two to teach us about marketing via TikTok, after taking the platform by storm with an authentic and understated. Continue reading
Watch Obama Drop By As TwinsTheNewTrend Discover Bob Dylan
After YouTube stars, TwinsTheNeweTrend saw Bob Dylan mentioned in President Obama’s book A Promised Land they decided to give the iconic singer a listen. During their analysis a very special. Continue reading
Twitter Debuts Twitter Fleets. Now What? [Video]
Launching in several countries this week, Twitter’s new Fleets feature – which allows users to share content that disappears twenty-four hours after posting – seems remarkably similar to Instagram’s Stories.. Continue reading
UK Music Industry On Track To Shrink 50% In 2020
The British music industry is on track to shed 50% due to the extended shutdown of concerts, festivals, and other live entertainment during the coronavirus pandemic. The dire warning, which. Continue reading
Staying Safe As A Touring Musician
While touring of any kind remains off the table for artists across the board, it’s important to remember that, even in non-pandemic times, life on the road can be hazardous.. Continue reading
Guitar Center Officially Files For Bankruptcy, But Promises ‘Business As Usual’
Guitar Center has confirmed that it has filed for bankruptcy. But what does that mean for musicians? The Guitar Center Chapter 11 bankruptcy hopes to strike a deal with key. Continue reading
“YouTube is becoming more important to music than music is to YouTube,” says MIDiA’s Mark Mulligan
YouTube announced that it now has 2 billion music users, but the music industry is not taking full advantage of the opportunities that the platform offers, says top MIDiA analyst. Continue reading
How To Verify A Spotify For Artists Profile and Why You Need To Do It Now
When it comes to your presence on Spotify, the single most important thing you can do to increase your following is get your Spotify for Artists profile verified. Here we. Continue reading
What Is Twitch Doing About Its Music Copyright Issues?
Twitch has developed something of a reputation for coming down hard on its users in cases of (or perceived cases of) copyright infringement. Finally, the popular streaming platform is explaining. Continue reading
Round Hill Music Royalty Fund IPO Raises $282M
Round Hill Music Royalty fund has successfully completed its Initial Public Offering on the London Stock Exchange, garnering roughly £212m in the process. Guest post by Emmanuel Legrand of the. Continue reading
