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social media 80/20 rule

Mastering the Social Media 80/20 Rule: Engage and Promote

The social media 80/20 rule is deceptively simple: 80% of your posts should be engaging content and 20% should be promotional content. Put another way, if you want to keep fans engaged, no more than 20% of posts should “sell.”

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10 Simple Ways to Promote Music and Engage Fans before year end [Kosha Dillz]

Looking for fresh ways to promote music and engage fans before the year ends? Indie rapper and comedian Rami Even-Esh AKA Kosha Dillz has 10 easy strategies to boost your fanbase, drive engagement, and grow your presence online.

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Artist Rights Symposium 2024: Keynote and Speaker Lineup Revealed

Check out the lineup of speakers for the Artist Rights Symposium 2024 edition. Learn more about an event that focuses on key issues in artists’ rights and the music industry.

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Free Help with Health Insurance for Musician

Free Help with Health Insurance for Musicians & Industry Professionals

With the open enrollment period mandated by the Affordable Health Care Act (Obamacare) about to open and Medicare enrollment underway, the Music Health Alliance is offering free help with health insurance for musicians and industry professionals navigating the complex process.

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Navigating the Challenge of Being an Indie Artist

Navigating the challenge of being an indie artist is more difficult than ever, with new hurdles emerging at every turn. Learn about the key factors making it harder to succeed independently and how to navigate them.

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music industry strategies

Future Focused Music Industry Strategies [MIDiA’s Mark Mulligan]

As digital growth slows, businesses must shift from maintaining current success to anticipating future problems. Learn why forward-looking music industry strategies are now more crucial than ever to stay competitive. Continue reading

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10 Most Influential Musicians: The Obvious plus Some Surprises

Discover the 10 most influential musicians who revolutionized the music industry and left a lasting impact on the public this year. Some of the names on the list may surprise you…

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Your Morning Coffee Podcast

Your Morning Coffee Podcast: TikTok promo & indie battle • Vinyl sales • fake albums on Spotify • Meddling • More

Episode 219 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee: Weekly News for the New Music Business is available now. LISTEN HERE.

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most read Hypebot posts last week music business news

TOP POSTS: Last week’s Most Read Posts and Top Music Industry News

Catch up on what everybody has been talking about with last week’s most-read Hypebot posts and top music industry news. We’ve got topics ranging from Spotify Wrapped deadlines for artists, Apple Music’s new Set Lists, the live music crisis and more…

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independent musician news

Getting It Done: Last Week in D.I.Y. and Independent Musician News

Last week, our D.I.Y. tips and independent musician news covered how artist get the most from Spotify Wrapped, Apple Music adding Set Lists via Bandsintown, and more…

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