> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Paid Artist Marketing on Spotify: What works and what doesn’t
- URL: https://www.hypebot.com/paid-artist-marketing-on-spotify-what-works-and-what-doesnt/
- Published: 2024-02-28T11:50:48.000Z
- Updated: 2024-02-28T11:50:54.000Z
- Description: Spotify is expanding its paid artist marketing options, but what works and what doesn’t…..
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Streaming, Music Business, music industry, music marketing, musician, musicians, Spotify, Spotify For Artists, #wp, #wp-post, #Import 2026-01-21 11:15

Spotify is expanding its paid artist marketing options, but what works and what doesn’t?

Michael Brandvold and Jay Gilbert of the Music Biz Weekly podcast start with the new Bandsintown integration with Spotify, take a quick detour to share the results of a paid marketing experiment on YouTube and then dive into Campaign Kit and all the advertising options on Spotify, including Marquee and Showcase.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2019/12/musicbizweeklypodcastlogo.jpg)

[MichaelBrandvoldMarketing](https://soundcloud.com/michaelbrandvoldmarketing?ref=hypebot.com "MichaelBrandvoldMarketing") · [597 Spotify Advertising, Do You Have Access Yet Have You Tried It?](https://soundcloud.com/michaelbrandvoldmarketing/597-spotify-advertising-do-you-have-access-yet-have-you-tried-it?ref=hypebot.com "597 Spotify Advertising, Do You Have Access Yet Have You Tried It?")

**FIND MORE FROM MUSIC BIZ WEEKLY & OTHER GREAT MUSIC BUSINESS AND INDIE MUSICIAN PODCAST EPISODES [HERE](https://www.hypebot.com/tag/podcast-music-biz/)**