> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Pandora Acquires Bankrupt Rdio For $75 Million In Bid To Compete With Spotify, Apple Music
- URL: https://www.hypebot.com/pandora-acquires-bankrupt-rdio-for-75-million-in-bid-to-compete-with-spotify-apple-music/
- Published: 2015-11-17T08:12:00.000Z
- Updated: 2015-11-17T08:12:00.000Z
- Description: Consolidation in streaming music has begun, though perhaps a bit earlier than expected. Pandora is acquiring "the technology and intellectual property" of streaming music service Rdio for $75 million, and. Continue reading [https://www.hypebot.com/hypebot/2015/11/pandora-acquires-bankrupt-rdio-for-7
- Author: Bruce Houghton
- Tags: Music Business, Apple Inc., Associated Press, music industry, Pandora, Recording Industry Association of America, Revenue, Rhapsody (online music service), Spotify, Streaming media, United States, #wp, #wp-post, #Import 2026-01-21 10:22

[![Pandora-logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1776c1a970c-150wi "Pandora-logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1776c1a970c-popup?ref=hypebot.com)

Consolidation in streaming music has begun, though perhaps a bit earlier than expected. **Pandora** **is acquiring** "the technology and intellectual property" of streaming music service **Rdio for $75 million**, and will use the assets to **compete with Spotify, Apple Music** and others.

[![Rdio](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7eda0a6970b-150wi "Rdio")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7eda0a6970b-popup?ref=hypebot.com)

For Pandora, whose user growth has slowed to 3%, it is a bid to find new avenues of expansion. Pandora is also eyeing international growth, and several news outlets have reported ongoing negotiations with major labels. The Rdio acquisition also enables Pandora to enter new markets with a more robust offering.

“We seek to be the definitive source for music discovery and enjoyment globally,” Pandora CEO Brian McAndrews told [Variety](http://variety.com/2015/digital/news/pandora-rdio-acquisition-1201641583/?ref=hypebot.com). The music streamer plans to offer “full on-demand paid subscription” over time. “We plan to substantially broaden our subscription business.”

McAndrews said that Pandora chose Rdio because it had “the best product” in subscription streaming. “We just were really enamored with their product.”

**Rdio Team To Join Pandora**

In addition to acquiring technology and intellectual property, many members of Rdio’s team will be offered roles with Pandora.

Related articles

[![](http://i.zemanta.com/352191286_80_80.jpg)](https://www.hypebot.com/how-much-money-is-music-streaming-actually-worth-infographic-draft/)[How Much Money Is Music Streaming Actually Worth? \[INFOGRAPHIC\]](https://www.hypebot.com/how-much-money-is-music-streaming-actually-worth-infographic-draft/)

[![](http://i.zemanta.com/363590803_80_80.jpg)](http://techcrunch.com/2015/09/22/tim-westergren-on-what-makes-pandora-different/?ncid=rss&ref=hypebot.com)[Tim Westergren On What Makes Pandora Different](http://techcrunch.com/2015/09/22/tim-westergren-on-what-makes-pandora-different/?ncid=rss&ref=hypebot.com)

[![](http://i.zemanta.com/noimg_53_80_80.jpg)](https://www.hypebot.com/intellectual-property-online-youtube-red-and-blockchain-technology/)[Intellectual Property Online: YouTube Red And Blockchain Technology – hypebot](https://www.hypebot.com/intellectual-property-online-youtube-red-and-blockchain-technology/)

[![](http://i.zemanta.com/348717853_80_80.jpg)](https://www.hypebot.com/hypebot/2015/06/thi.html)[This Week in Music Commentary](https://www.hypebot.com/hypebot/2015/06/thi.html)

[![](http://i.zemanta.com/348851303_80_80.jpg)](https://www.hypebot.com/pandora-spotify-and-more-streaming-music-use-by-company-chart/)[Pandora, Spotify and More: Streaming Music Use By Company \[CHART\]](https://www.hypebot.com/pandora-spotify-and-more-streaming-music-use-by-company-chart/)

[![](http://i.zemanta.com/noimg_104_80_80.jpg)](http://www.medianama.com/2015/11/223-pandora-rdio-acquisition/?ref=hypebot.com)[Pandora to buy Rdio's assets for $75 million; Rdio files for bankruptcy and close service – MediaNama](http://www.medianama.com/2015/11/223-pandora-rdio-acquisition/?ref=hypebot.com)

[![](http://i.zemanta.com/316485440_80_80.jpg)](https://www.hypebot.com/bose-is-building-their-own-streaming-music-service/)[Bose Is Building Their Own Streaming Music Service](https://www.hypebot.com/bose-is-building-their-own-streaming-music-service/)

[![](http://i.zemanta.com/342364917_80_80.jpg)](https://www.hypebot.com/rdio-adds-399-us-94-india-tier-60-day-free-trial/)[Rdio Adds $3.99 US / 94¢ India Tier, 60 Day Free Trial](https://www.hypebot.com/rdio-adds-399-us-94-india-tier-60-day-free-trial/)

[![](http://i.zemanta.com/308528586_80_80.jpg)](https://www.hypebot.com/rdio-says-were-still-streaming-taylor-swift-restates-commitment-to-artist-choice/)[Rdio Says 'We're Still Streaming Taylor Swift, Restates "Commitment to Artist Choice"](https://www.hypebot.com/rdio-says-were-still-streaming-taylor-swift-restates-commitment-to-artist-choice/)