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# Pandora Adds Free Branded On Demand Streaming
- URL: https://www.hypebot.com/pandora-adds-free-branded-on-demand-streaming/
- Published: 2017-06-01T11:28:00.000Z
- Updated: 2017-06-01T11:28:00.000Z
- Description: Pandora has built fitness-themed stations as part of a campaign for the Gatorade-owned Propel brand that offer users who listen to free streams the ability to listen to a select. Continue reading [https://www.hypebot.com/hypebot/2017/06/pandora-adds-free-branded-on-demand-streaming.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, Streaming, Amazon, Apple, Apple Music, Google, music, music industry, Music Tech, musician, musicians, Pandora, Spotify, Tech Stories, YouTube, #wp, #wp-post, #Import 2026-01-21 10:13

[![Pandora-new-logo-image-001](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2885ca2970c-200wi "Pandora-new-logo-image-001")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2885ca2970c-popup?ref=hypebot.com)Pandora has built fitness-themed stations as part of a campaign for the Gatorade-owned Propel brand that offer users who listen to free streams the ability to listen to a select tracks on-demand indefinitely.

[![Pandora-workout-CONTENT-2017-840x460](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8fe255c970b-400wi "Pandora-workout-CONTENT-2017-840x460")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8fe255c970b-popup?ref=hypebot.com)

“It’s the first time that we’ve ever used fitness influencers to actually curate the sounds of these stations,” Susan Panico, SVP of Strategic Solutions at Pandora told [AdWeek](http://www.adweek.com/digital/pandora-is-building-branded-radio-stations-that-offer-on-demand-listening/?ref=hypebot.com). She added that this the first time on-demand streaming has been built into an ad since Pandora’s subscription service launched late last year. “Each fitness influencer helped curate their own station. On top of that we leveraged [the Music Genome](https://www.pandora.com/about/mgp?ref=hypebot.com) to flush out that experience.”

Musician Jessie J also wrote a custom song for the campaign called “Get Ugly.” While listening to a Pandora Propel station, a “power up” button appears on the screen that lets users save that song and another "power up" playlisted song to listen to on-demand. Display and audio ads for Propel will also run in each station.“This is something a little new for us,” [said](http://www.adweek.com/digital/pandora-is-building-branded-radio-stations-that-offer-on-demand-listening/?ref=hypebot.com) Hardy. “We don’t always have music partnerships permeate into the offline channel but this was one great way where we could offer shoppers ad-free music on Pandora Plus. It’s a very easy way for us to integrate and bring that music into the offline and retail space.”

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