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# Pandora Caps Mobile Listening, Cites Rising Royalties
- URL: https://www.hypebot.com/pandora-caps-mobile-listening-cites-rising-royalties/
- Published: 2013-02-28T08:29:58.000Z
- Updated: 2013-02-28T08:29:58.000Z
- Description: Pandora has added a 40 hour per month limit to free mobile listening. In a post on the company blog, Pandora founder Tim Westergren blamed high royalty rates for the. Continue reading [https://www.hypebot.com/hypebot/2013/02/pandora-caps-mobile-listening-cites-rising-royalties.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

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Pandora has added a 40 hour per month limit to free mobile listening. In a post on the company blog, Pandora founder Tim Westergren blamed high royalty rates for the cap, and said it would impact less than 4% of their total monthly active listeners. The average listener spends approximately 20 hours on Pandora across all devices each month, according to the company.

  
"Pandora's per-track royalty rates have increased more than 25% over  
the last 3 years, including 9% in 2013 alone and are scheduled to  
increase an additional 16% over the next two years," said Westergren.

For listeners who do hit the limit, Pandora offers a variety of options including unlimited free ad supported listening on desktop and laptop computers, $.99 for  
unlimited listening for the remainder of that month, and subscriptions dubbed Pandora One for unlimited listening with no ads.

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