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# Pandora Holds Lead As Top Music Streaming Service In The U.S.
- URL: https://www.hypebot.com/pandora-holds-lead-as-top-music-streaming-service-in-us/
- Published: 2015-03-12T11:00:00.000Z
- Updated: 2015-03-12T11:00:00.000Z
- Description: "The Infinite Dial 2015" report from Edison Research and Triton Digital took an in depth look at US music streaming revealing Pandora as the clear leader.
- Author: Guest Author
- Tags: Music Business, Streaming, Apple Inc., Eddy Cue, Edison Research, iHeartRadio, IOS, iTunes, Jimmy Iovine, List of online music databases, Spotify, Streaming media, #wp, #wp-post, #Import 2026-01-21 10:28

[![Pandora-650px](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c75f2545970b-150wi "Pandora-650px")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c75f2545970b-popup?ref=hypebot.com) [**"The Infinite Dial 2015" report**](http://www.tritondigital.com/Media/Default/Documents/Infinite-Dial-2015.pdf?ref=hypebot.com) from Edison Research and Triton Digital took an in depth look at US music streaming **revealing Pandora as the clear leader.** 

Music streaming pioneer, Pandora has proven it's staying power in what an increasingly saturated marketplace, dominating US music streaming by impressive margins**. Pandora remains the go-to for 54% of the 2002 people ages 12 and older** who participated in the study – a staggering 43% lead over iHeart Radio's 2nd place standing of 11%. Pandora has the highest brand awareness (75%) amongst other streaming services and the highest monthly usage (45%).

[![BN-DF456_STREAM_G_20140612162817](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0e8812c970c-150wi "BN-DF456_STREAM_G_20140612162817")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0e8812c970c-popup?ref=hypebot.com)

Spotify, consistently landed in fourth place among Pandora, iHeart Radio, and iTunes Radio respectively, perhaps a taking a step toward debunking "all PR is good PR" myth. The weeks **Spotify** spent in leading industry publication headlines didn't seem to do them any favors. Despite the effort to entice listeners with 3 months of Spotify Premium for $0.99, the streaming service **ranked 4th in Audio Brand Usage (13%) and 6th in Audio Brand Awareness. (41%)**

While there is much of 2015 left to see how music streaming pans out across the industry, one thing is for sure: Apple has a tough row to hoe with Beats Music. The relaunch is going to have to part the seas and call the masses to tip the scales in their favor as **Beats Music came in least effective at converting awareness into active listeners.**

Many cards are still in play for 2015, time will have to tell how each service chooses to play their hand.

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