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# Pandora Royalty Costs Are Growing Faster Than Revenue [CHART]
- URL: https://www.hypebot.com/pandora-royalty-costs-outgrow-revenue-chart/
- Published: 2013-03-08T13:21:18.000Z
- Updated: 2013-03-08T13:21:18.000Z
- Description: Thursday was a busy day for Pandora. CEO Joe Kennedy resigned just before reporting good results for the last quarter. The company grew healthily, but still failed to turn a. Continue reading [https://www.hypebot.com/hypebot/2013/03/pandora-royalty-costs-outgrow-revenue-chart.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Music Business, Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from iq.callme.io](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d419d9dc6970c-200wi "image from iq.callme.io")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d419d9dc6970c-popup?ref=hypebot.com)

Thursday was a busy day for Pandora. CEO Joe Kennedy resigned just before reporting good  
results for the last quarter. The company grew healthily, but still failed to turn a profit. Pandora has 65M active users and listening hours increased 52% over last year.

Pandora accounts for 77% of online radio  
listening and 8% of total radio listening in the United States.  
Revenue grew 54%to $125 million of which an impressive $80M came from mobile.

But as this [Statista](http://www.statista.com/topics/1349/pandora/chart/972/pandora-s-revenue-vs-royalty-costs/?ref=hypebot.com) chart shows, Pandora has a big problem: the rising cost of royalties and licensing fees. In Q4,  
content acquisition costs grew 59%, eating up 60%t of  
the company’s total revenue.

[![ChartOfTheDay_972_Pandora_s_revenue_vs_royalty_costs_n](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c376e4c1c970b-450wi "ChartOfTheDay_972_Pandora_s_revenue_vs_royalty_costs_n")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c376e4c1c970b-popup?ref=hypebot.com)

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