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# Pandora Stock Close Up 8.6% After New Stats Suggest Apple’s iTunes Radio Not A Threat
- URL: https://www.hypebot.com/pandora-says-market-share-grew-listener-hours-up-9-despite-itunes-radio/
- Published: 2013-11-05T16:44:00.000Z
- Updated: 2013-11-05T16:44:00.000Z
- Description: UPDATE 2 4:30 ET – Pandora stock was up 8.61% at the close of trading Tuesday, a day after the company's CFO shared stats showing continued growth in the weeks. Continue reading [https://www.hypebot.com/hypebot/2013/11/pandora-says-market-share-grew-listener-hours-up-9-despite-itunes-radio.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, Apple, iTunes, iTunes Radio, Morgan Stanley, October, Pandora, radio, September, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from allindstrom.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019aff7294e5970c-150wi "image from allindstrom.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019aff7294e5970c-popup?ref=hypebot.com)

**UPDATE 2 4:30 ET –** *Pandora stock was up 8.61% at the close of trading Tuesday, a day after the company's CFO shared stats showing continued growth in the weeks after iTune's Radio launched.*

Pandora listening hours grew 9% in October, despite the September launch of Apple's iTunes Radio, Pandora CFO Michael Herring shared at a Morgan Stanley conference yesterday. Pandora’s share of U.S. radio listening grew to 8.06% percent in October, up from 7.77% just prior to iTunes Radio debut, according Herring.

**More new Pandora stats:**  

- Pandora streamed 1.47 billion hours of music in October
- Active users fell slightly 70.9 million from the previous month when the company reported 72.7 million active listeners
- Apple has said that 11 million users tried iTunes Radio in month since its mid-September luanch.

“October data was in line with our expectations and showed the resilience of our business,” Herring told the gathering, according to [Bloomberg](http://www.bloomberg.com/news/2013-11-05/pandora-cfo-herring-says-listening-rose-after-itunes-radio-debut.html?ref=hypebot.com). "“We hope to prove what we have been doing in Australia and New Zealand is positive for musicians and the overall industry."

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