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# Pandora Staff Is Just 3% African-American, 4% Hispanic Despite Oakland Base
- URL: https://www.hypebot.com/pandora-staff-is-just-3-african-american-4-hispanic-despite-oakland-base/
- Published: 2014-08-21T14:51:39.000Z
- Updated: 2014-08-21T14:51:39.000Z
- Description: Kudos to Pandora for releasing an Employee Diversity Report. Shame on them for what it revealed. Despite being located in racially diverse Oakland, CA, just 3% of its 1,300 or so. Continue reading [https://www.hypebot.com/hypebot/2014/08/pandora-staff-is-just-3-african-american-4-hispanic-despite-o
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, #wp, #wp-post, #Import 2026-01-21 10:38

[![image from soundcalledmusic.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019103322276970c-150wi "image from soundcalledmusic.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019103322276970c-popup?ref=hypebot.com)

Kudos to Pandora for releasing an Employee Diversity Report. Shame on them for what it revealed. Despite being located in racially diverse Oakland, CA, just 3% of its 1,300 or so employees are African-American/black and 4% are Hispanic. Overall 28% of the city's population is African-American and 25% is Hispanic.

It is estimated that 75% of the jobs at Pandora are non-technical, eliminating the "we can't find trained minority applicants" excuse. In fact, the percentage of African-Americans is even lower in tech jobs, where they represent only 1.1% of employees. In leadership roles, the number climbs slightly to 2.8%. 6.3% of Pandora’s leadership is hispanic.

**Jesse Jackson Speaks Out**

The report was released on the urging of community and racial activists, including Jesse Jackson. “Pandora is based in Oakland, the 'rainbow' city of the West Coast, with a mixed African American, Latino, Asian and white population, and a proud music and digital arts tradition," Jackson shared in a statement. "Significantly, Pandora chose to base its headquarters here, and build a company that reflects this community. As your workforce is 75% non-tech, there should be a strong pathway and few impediments to identifying and employing qualified Black and Latino from the local community and around the country so Pandora can reflect its user and consumer base.”

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