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# Pandora To ‘Unveil’ On Demand Streaming Music Service On Dec. 6th
- URL: https://www.hypebot.com/pandora-to-unveil-on-demand-streaming-music-service-on-dec-6th/
- Published: 2016-10-27T10:20:36.000Z
- Updated: 2016-10-27T10:20:36.000Z
- Description: Wall Street was not kind to Pandora this week after the music streamer announced its third straight quarterly loss and a second straight quarter of falling active listenership. Turnaround hopes. Continue reading [https://www.hypebot.com/hypebot/2016/10/pandora-to-unveil-on-demand-streaming-music-ser
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, Apple Music, Business Wire, Chief marketing officer, LinkedIn, Never Miss a Beat, Pandora, Pandora Radio, Spotify, Streaming media, Tim Westergren, #wp, #wp-post, #Import 2026-01-21 10:13

[![Pandora-new-logo-image-001](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8a89640970b-150wi "Pandora-new-logo-image-001")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8a89640970b-popup?ref=hypebot.com)**Wall Street was not kind to Pandora** this week after the music streamer [announced](https://www.hypebot.com/p-is-for-pathetic-pandora-stock-falls-along-with-monthly-listeners-as-losses-continue/) its third straight **quarterly loss** and a second straight quarter of **falling active listenership**. Turnaround hopes center on the launch of an **on demand music streaming service**.

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[![Pandora_2016_logo wide](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2326378970c-350wi "Pandora_2016_logo wide")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2326378970c-popup?ref=hypebot.com)  

Pandora will unveil its promised $9.99-a-month on-demand music service December 6th at an event in New York. The announcement was made by CEO Tim Westergren during an earnings call. But Pandora Premium will not launch until early in 2017.“It will have all the features of Plus, so the rewinding, skipping, offline etc. But it will now include the ability to search and play, the ability to build and share playlists, taking everything offline and many, many more Pandora features that we can’t reveal now for competitive purposes,” said Westergren during the call. 

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