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# Pandora Tops YouTube, Spotify In 2016 Music Listening, As Streaming Beats Radio For First Time
- URL: https://www.hypebot.com/pandora-tops-youtube-spotify-in-2016-music-listening-as-streaming-beats-radio-for-first-time/
- Published: 2017-01-19T13:48:30.000Z
- Updated: 2017-01-19T13:48:30.000Z
- Description: Pandora, YouTube and Spotify combined to capture 72% of all streaming music listening in 2016. And for the first time ever, enjoying music via streaming was more popular than listening. Continue reading [https://www.hypebot.com/hypebot/2017/01/pandora-tops-youtube-spotify-in-2016-music-listening-as-
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, #wp, #wp-post, #Import 2026-01-21 10:13

[![Number-1](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8cb89c4970b-150wi "Number-1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8cb89c4970b-popup?ref=hypebot.com)Pandora, YouTube and Spotify combined to capture 72% of all streaming music listening in 2016\. And for the first time ever, enjoying music via streaming was more popular than listening to music on the radio, according to a new MusicWatch survey.

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[![Pandora-new-logo-image-001](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb096eac50970d-200wi "Pandora-new-logo-image-001")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb096eac50970d-popup?ref=hypebot.com)Pandora continued to be the most listened to music streamer in the U.S. in 2016 with a 28% share of music listening, just beating out YouTube with a 27% share. These new [MusicWatch](http://www.musicwatchinc.com/?ref=hypebot.com) stats combine free/ad-supported versions with paid offeringsSpotify followed in third place with a 17% share. The three top services combine for 72% of streaming music hours with weekly music listening averaging just over 21 hours for 2016.Apple Music, including free listening on Beats 1, garnered a 4% share, compared with Spotify Premium at 7%. Amazon grabbed a 4% share, mostly from Prime Music. With the recent introduction of Amazon Music Unlimited and the success of its Echo devices, Amazon is expected to have a bigger impact in 2017.

[![Share of streaming](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8cb8ab9970b-450wi "Share of streaming")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8cb8ab9970b-popup?ref=hypebot.com)**Streaming Beats Radio**

For music overall, streaming from dedicated music or music video services, including listening to or watching streamed videos, was the #1 option at 28%, followed by AM/FM radio at 24%. Ownership models including CDs, downloads and vinyl came in next at 23% combined. The streaming number does not include streams from social media services or artist websites, which would have further advantaged that listening format. [![All listening](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d255b515970c-450wi "All listening")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d255b515970c-popup?ref=hypebot.com)These statistics are based on monthly consumer surveys that analysts MusicWatch contracts from third party suppliers and are weighted and projected to the internet using population aged 13 and older.