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# Pandora Adds Genre Stations, Celebrates Birthday
- URL: https://www.hypebot.com/pandora-turns-5-years-old-this-week/
- Published: 2010-08-25T11:19:04.000Z
- Updated: 2010-08-25T11:19:04.000Z
- Description: (UPDATED) Happy Birthday To Pandora, Happy Birthday To… Okay, I'll Stop. Just when you thought that you already had 101 reasons why Pandora is pretty awesome, they've gone and added. Continue reading [https://www.hypebot.com/hypebot/2010/08/pandora-turns-5-years-old-this-week.html]
- Author: admin
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:59

(UPDATED) **Happy Birthday To Pandora, Happy Birthday To… Okay, I'll Stop.**

Just when you thought that you *already* had 101 reasons why **[Pandora](www.pandora.com)** is pretty awesome, they've gone and added **genre stations** to the mix too. These carefully curated genre stations have proven to be a hit with their users and apparently a number of these new stations – specifically "Today's Hits," "Today's Country," and "Today's Hip Hop and Pop Hits" – have risen among of the **top 100** most frequently listened to stations on the site. But, that's **not all** that's happening…

[![image from www.radiostats.net](https://a3.typepad.com/6a0111683c7a25970c0133f34b95f3970b-150wi "image from www.radiostats.net")](http://www.radiostats.net/images/pandora%5Flogo.jpg?ref=hypebot.com)I was not there when she was born, but I love **[Pandora](www.pandora.com)** just the same. Birthed into the world from private beta to public on a cool summer day on **August 29**, 2005, the adored online radio site has since gone onto gain over **48 million users** and has been called "**[The Kleenex Of Music Discovery](https://www.hypebot.com/pandora-the-kleenex-of-music-discovery/)**." In fact, I'm listening to one of my favorite stations on the site right now. A little **Burn Down The Mission** anyone?

[![image from vittlesvamp.typepad.com](https://a2.typepad.com/6a0111683c7a25970c0133f34ba412970b-150wi "image from vittlesvamp.typepad.com")](http://vittlesvamp.typepad.com/photos/blog/5thbday.jpg?ref=hypebot.com) The site turns **five-years-old** this week and founder **Tim Westergren** must be a very proud father. Having survived Hell, high credit-card debt, and licensing fees, Pandora has become a **profitable venture** and is an essential element of the new digital music ecology.

**After The Jump, See Panadora's B-Day Present:** 

[![image from lh4.ggpht.com](http://a5.typepad.com/6a0111683c7a25970c0133f350503d970b-75wi "image from lh4.ggpht.com")](http://lh4.ggpht.com/%5FJZMwo-7BFQo/RYj0FXOm8DI/AAAAAAAAAMY/4Hxo48ODxEg/The+Sad+Clown.jpg?ref=hypebot.com) The private equity firm **Elevation Partners** has [positioned](http://techcrunch.com/2010/08/24/elevation-moving-to-acquire-a-large-stake-in-pandora/?ref=hypebot.com) itself and is considering to obtain a large chunk of shares in Pandora.

**Best birthday present ever**?