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# Pandora, Twitter Launch Emoji Driven Tweet For A Playlist Campaign
- URL: https://www.hypebot.com/pandora-twitter-launch-emoji-driven-tweet-for-a-playlist-campaign/
- Published: 2017-05-09T10:46:11.000Z
- Updated: 2017-05-09T10:46:11.000Z
- Description: A very busy Pandora this morning announced a custom emoji program on Twitter as part of their “Sounds Like You” branding campaign. How it works:
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, Streaming, #wp, #wp-post, #Import 2026-01-21 10:13

[![image from s-media-cache-ak0.pinimg.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8f66ecc970b-200wi "image from s-media-cache-ak0.pinimg.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8f66ecc970b-popup?ref=hypebot.com)A very [busy Pandora](https://www.hypebot.com/pandora-stock-seesaws-after-earnings-report-150m-new-investment/) this morning announced a custom emoji program on Twitter as part of their “Sounds Like You” branding campaign. How it works:

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Tweet “@pandoramusic + #soundslike + any emoji” and get an automated response from @pandoramusic with copy and a station / mixtape that that emoji “sounds like.” 

For example, if someone tweets “@pandoramusic what does :bee emoji: #soundlike?” … we would tweet back, "@user #SoundsLike @Beyonce, of course! Try another emoji for more music."That response would include a deep-link to Beyonce’s station on pandora. As there are \~1,300 emojis, results are a mash-up of genre stations, artist stations, random mixtapes, official “Sounds Like” mixtapes, etc. Some examples: 1\. Goat – Drake· @handletoreplyto who is GOAT? #SoundsLike our most-played artist Drake!2\. Fire – New Hip Hop· @handletoreplyto #SoundsLike new fire tracks lined up just for you :fire:fire:fire:3\. Flushed face – One Hit Wonder Party· @handletoreplyto embarrassed? #SoundsLike someone’s been listening to guilty pleasures…4\. Snail – Slow Jams· @handletoreplyto … :snail:… #SoundsLike… our… Slow… Jams… station…5\. High voltage sign – David Bowie· @handletoreplyto Ziggy, is that you? :zap: #SoundsLike David Bowie, of course!6\. Night with stars – Sounds Like Big Sean· @handletoreplyto check out that ‘Dark Sky Paradise’ :night\_with\_stars: … #SoundsLike Big Sean!7\. Gorilla – Sounds Like Gorillaz· @handletoreplyto #SoundsLike Gorillaz, of course!8\. Woman’s boot – Sounds Like Miranda Lambert· @handletoreplyto work those cowboy boots! #SoundsLike Miranda Lambert.9\. Studio microphone – Questlove Supreme· @handletoreplyto :studio\_microphone: #SoundsLike Questlove Supreme, featuring special guests each week!10\. Ear – Sounds Like You mixtape· @handletoreplyto :ear: #SoundsLike something you’ll enjoy.