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# Pandora’s Next Feature: Tour Marketing
- URL: https://www.hypebot.com/pandoras-next-feature-tour-marketing/
- Published: 2011-09-23T09:00:27.000Z
- Updated: 2011-09-23T09:00:27.000Z
- Description: Earlier this week at The Wrap's annual media gathering, The Grill, Pandora co-founder Tim Westergren shared for the first time that Pandora is looking a getting into the marketing of. Continue reading [https://www.hypebot.com/hypebot/2011/09/pandoras-next-feature-tour-marketing.html]
- Author: Bruce Houghton
- Tags: Live & Ticketing, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from t3.gstatic.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8bc4d2eb970d-75wi "image from t3.gstatic.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8bc4d2eb970d-popup?ref=hypebot.com)

Earlier this week at [The Wrap](http://www.reuters.com/article/2011/09/20/idUS116823338520110920?ref=hypebot.com)'s annual media gathering, The Grill, **Pandora** co-founder Ti**m Westergren** shared for the first time that Pandora is looking a getting into the marketing of tours. Pandora can solve "what is the most important or second **most important challenge for musicians** – how to get people to come see you play live,” Westergren told attendees.

Afer all, Pandora aleady knows what a fan's favorite music is; and the **information they collect at registraion** \- gender, age and zip code – matched with a database of **tour dates**, could easily provide **concert recomendations** and reminders. Add **ticketing** links and Pandora has a whole new income stream while providing a service to listeners and artists.