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# Perez “Queen Of All Media” Hilton Sponsors A Tour
- URL: https://www.hypebot.com/perez-queen-of-all-media-hilton-sponsors-a-tour/
- Published: 2009-08-10T03:11:00.000Z
- Updated: 2009-08-10T03:11:00.000Z
- Description: Perez Hilton approaches brand extension with the same zeal that some gals approach hair extentions: keep piling them on long after they start to look unnatural and silly. So it. Continue reading [https://www.hypebot.com/hypebot/2009/08/perez-queen-of-all-media-hilton-sponsors-a-tour.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

[![Pereztourart__oPt](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a4df2175970b-450wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a4df2175970b-pi?ref=hypebot.com) 

Perez Hilton approaches brand extension with the same zeal that some gals approach hair extentions: keep piling them on long after they start to look unnatural and silly. So it should come as no surprise that even as he launches his own WMG label, the Queen Of All Media – with a little help from an advertiser, of course – is also sponsoring a concert tour. In typical Perez fashion, facts are scant and details are being leaked in pieces with more scheduled to leak on Thursday exclusively (surprise!) at [PerezHilton.com](http://perezhilton.com/2009-08-09-perez-hilton-presents-9?ref=hypebot.com).