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# Peter Gabriel Launches The Filter
- URL: https://www.hypebot.com/peter-gabriel-l/
- Published: 2008-04-16T05:05:00.000Z
- Updated: 2008-04-16T05:05:00.000Z
- Description: Peter Gabriel has launched The Filter in private beta with the lofty goal of transforming online discovery by filtering online entertainment and info and personalizing it for each user. . Continue reading [https://www.hypebot.com/hypebot/2008/04/peter-gabriel-l.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:06

[![Filter_2](https://hypebot.typepad.com/hypebot/images/2008/04/16/filter_2.gif "Filter_2")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/16/filter%5F2.gif&ref=hypebot.com)

  
Peter Gabriel has launched The Filter in private beta with the lofty goal of transforming online discovery by filtering online entertainment and info and personalizing it for each user.

> **"…many of us are now drowning in an ocean of options. An**  
> **intelligent filter can remove the burden and boredom of choice and get us**  
> **what we want and need with plenty of exploration and discovery."** – Peter Gabriel

The Filter claims a holistic approach to filtering out irrelevant content that reflects individual tastes and moods through unique algorithms, across music, film, entertainment news and TV. In addition to launching as a consumer entertainment experience at [www.thefilter.com](http://www.thefilter.com/?ref=hypebot.com), The Filter will also provide white label and co-branded solutions for content partners seeking to match their inventory to visitors’ tastes.

Users who visit www.thefilter.com will be able to aggregate their music,  
film, and entertainment RSS feeds…

and then utilize a dynamic filtering  
system to optimize their digital libraries by discovering a greater  
concentration of relevant content. Users will be able to build their digital  
libraries based on The Filter’s interpretation of their tastes and moods. The  
Filter will not hold complete content, but instead will provide samples with  
links to content sites, such as iTunes and Netflix, so if a song is  
recommended, a sample will be available but the user will have to link to the  
actual iTunes or Netflix site to download the song or order a film.

The Filter will also launch with a social aspect that will enable  
customers to utilize another user’s Filter to make recommendations in genres  
that they are not familiar with for the benefit of exploration outside one’s  
comfort zone. For example, if a user wants to buy a birthday gift for his  
daughter, he can access his daughter’s shared Filter to get a recommendation  
of a new book from what is essentially her personal online assistant.