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# Phil Seward Joins Live Nation From Virgin America To Head Loyalty Marketing
- URL: https://www.hypebot.com/phil-seward-joins-live-nation-from-virgin-america-to-head-loyalty-marketing/
- Published: 2014-11-24T09:00:00.000Z
- Updated: 2014-11-24T09:00:00.000Z
- Description: Live Nation Entertainment announced that Phil Seward has been hired to serve as the senior vice president of relationship and loyalty marketing. Seward is a marketing veteran who has held executive. Continue reading [https://www.hypebot.com/hypebot/2014/11/phil-seward-joins-live-nation-from-virgin-a
- Author: Bruce Houghton
- Tags: Live & Ticketing, Music Business, Music Marketing, 47th Street (Manhattan), A+E Networks, Alicia Keys, Artist, boy band, Britney Spears, Cable television, Fiscal year, Live Nation Entertainment, Mass media, #wp, #wp-post, #Import 2026-01-21 10:38

[![Phil Seward](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb07b39471970d-100wi "Phil Seward")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb07b39471970d-popup?ref=hypebot.com)

Live Nation Entertainment announced that Phil Seward has been hired to serve as the senior vice president of relationship and loyalty marketing. Seward is a marketing veteran who has held executive roles at a number of firms, most recently leading the customer loyalty team and the Elevate frequent flier program at Virgin America.

[![image from musicweekly.asia](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c70e4c55970b-150wi "image from musicweekly.asia")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c70e4c55970b-popup?ref=hypebot.com)

"With his extensive experience leading Virgin America's CRM efforts for one of the most creative and loyalty-inducing brands, Phil is uniquely positioned to help us bring further sophistication to our usage of data and analytics to connect even more fans with the experiences they are most passionate about," said Joe Berchtold, chief operating officer of Live Nation Entertainment. – via [Celebrity Access](http://www.celebrityaccess.com/?ref=hypebot.com)Related articles

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