> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Pitchfork.com Visitors Fell Almost 50% In One Year. Where Do All The Cool Kids Go?
- URL: https://www.hypebot.com/pitchfork-traffic-falls-almost-50-in-one-year/
- Published: 2011-05-26T13:19:33.000Z
- Updated: 2011-05-26T13:19:33.000Z
- Description: (UPDATED) "@pitchforkmedia site traffic down almost 50% year over year. Where did all the cool kids go?" @dashgo tweeted late yesterday and Compete tracking of visitors to the indie music site. Continue reading [https://www.hypebot.com/hypebot/2011/05/pitchfork-traffic-falls-almost-50-in-one-year.ht
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538ebd031d970b-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538ebd031d970b-popup?ref=hypebot.com)

****(UPDATED)* "@*[pitchforkmedia](http://hootsuite.com/dashboard?ref=hypebot.com)** site traffic down almost 50% year over year. Where did all the cool kids go?" [@dashgo ](http://www.twitter.com/dashgo?ref=hypebot.com)tweeted late yesterday and [**Compete** tracking ](: https://www.hypebot.com/hypebot/2011/05/pitchfork-traffic-falls-almost-50-in-one-year.html Edit)of visitors to the indie music site confirmed the drop. So, where did all the cool kids go? My guess is that we're witnessing **The Great Fractionalization Of Media Consumption Part 2**. Free and targeted digital media made music magazines from **Rolling Stone** to **Vibe** far less essential, as audiences drifted to sites like [**Pitchfork**](http://pitchfork.com/?ref=hypebot.com). Now a plethora of niche blogs and music media aggregators like **[The Hype Machine](http://hypem.com/?ref=hypebot.com)** are doing the same to Pitchfork. 

**UPDATE:* Some Hypebot readers have valid concerns with the methodolgy used by Compete, the tracking service whose stats are quoted. Please be sure to read their comments below.*

**The Stats:**

  
This fractionalization is not just happening in music media, of course. Just look at the success of hybrid aggregator and content creator The Huffington Post.

[![](http://grapher.compete.com/pitchfork.com_uv_460.png)](http://siteanalytics.compete.com/pitchfork.com/?metric=uv&ref=hypebot.com)