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# Playlist.com Takes On Pandora, Taps The Echo Nest To Create 80 Million Custom Stations
- URL: https://www.hypebot.com/playlistcom-taps-the-echo-nest-to-build-80-million-custom-radio-stations/
- Published: 2013-09-05T11:34:56.000Z
- Updated: 2013-09-05T11:34:56.000Z
- Description: Playlist.com, which relaunched a beta version of it net music radio service in July, has tapped The Echo Nest to turn its 80 million user-created playlists into dynamic online streams. The. Continue reading [https://www.hypebot.com/hypebot/2013/09/playlistcom-taps-the-echo-nest-to-build-80-million
- Author: Bruce Houghton
- Tags: Music Tech, Startups & Funding, Streaming, arts, Echonest, music, Music radio, Pandora, Pandora Media, Project Playlist, radio, #wp, #wp-post, #Import 2026-01-21 10:43

[![Playlist.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019aff3522be970d-200wi "Playlist.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019aff3522be970d-popup?ref=hypebot.com)

Playlist.com, which relaunched a beta version of it net music radio service in July**,**  has tapped **[The Echo Nest](http://the.echonest.com/?ref=hypebot.com)** to turn its 80  
million user-created playlists into dynamic online streams. The  
commercial-free streams become more customized via The Echo Nest's Taste Profiling technology that learns based on  
what each users plays, skip and likes. The new service is designed to be a direct competitor to **Pandora**. The Playlist team, says they can do it better, and are ready to prove it.

They're planning a "Pepsi Challenge" side by side style listening test compare its new streams against Pandora’s artist stations.

“We feel that Pandora is a little bit stagnant in \[terms of features\]. They seem squarely focused on growing their sales force, which is fine…but I think their service is not something that they’ve innovated on from a consumer standpoint very much in the past several years,” Plaist CEO Robert Davidorf told [The Next Web](http://thenextweb.com/media/2013/09/05/playlist-com-turns-its-80m-user-generated-playlists-into-personalized-radio-stations/?fromcat=all&ref=hypebot.com).

Playlist is built on 20 million licensed tracks and offers 500 genre-based stations, in addition to the new playlist-generated streams.

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