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# PledgeMusic’s NoiseTrade Adds Email4Stream To Free Artist Toolkit
- URL: https://www.hypebot.com/pledgemusics-noisetrade-adds-email4stream-to-free-artist-toolkit/
- Published: 2016-04-07T10:20:09.000Z
- Updated: 2016-04-07T10:20:09.000Z
- Description: Even before their recent acquisition by PledgeMusic, NoiseTrade has been one of my favorite direct to fan services, both for music marketing and as a fan. I've seen how well. Continue reading [https://www.hypebot.com/hypebot/2016/04/pledgemusics-noisetrade-adds-email4stream-to-free-artist-toolkit.h
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Marketing, Music Tech, Startups & Funding, music, musicians, #wp, #wp-post, #Import 2026-01-21 10:22

[![Noisetrade](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1ba039c970c-150wi "Noisetrade")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1ba039c970c-popup?ref=hypebot.com)Even before their recent[ acquisition by PledgeMusic](https://www.hypebot.com/yesterday-was-biggest-single-day-for-direct-to-fan-music-since-launch-of-cdbaby-tunecore/), **NoiseTrade** has been one of my **favorite direct to fan services**, both for music marketing and as a fan. I've seen how well it has worked for some of the artists we work with at **[Skyline Music](http://www.skylineonline.com/?ref=hypebot.com)** including **[10,000 Maniacs](https://noisetrade.com/10000maniacs/for-crying-out-loud?ref=hypebot.com), [Darlingside](https://noisetrade.com/darlingside?ref=hypebot.com)** and **[Caitlin Canty](https://noisetrade.com/caitlincanty/reckless-skyline-sampler?ref=hypebot.com)**. Now, Noisetrade has **added to their access-for-email** toolkit.

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Guest post by **Chandler Coyle** of **[The Coyle Report](http://www.thecoylereport.com/data/pledgemusics-noisetrade-ushers-era-email4stream/?ref=hypebot.com)** 

Today the **NoiseTrade** division of direct-to-fan service **PledgeMusic** unveiled a new feature: the streaming premiere. An exciting component within the premiere is that the fan is required to trade their email and postal code for access to the stream.

NoiseTrade is ushering in the era of the *email4stream*. *Data4access*. Being the *thinnest skin*between artist and fan. Truly enabling the artist and fan connection. Spotify, Apple Music, SoundCloud any blog or media outlet could have done this but chose not to do it…yet. I suspect this is just the beginning of trading fan data for exclusive access.

The first artist to take advantage of this new feature of NoiseTrade are The Lumineers who are streaming their new album Cleopatra for a limited time. To access the stream you must provide NoiseTrade and The Lumineers with your email address and postal code. Just like you do when you download free music from NoiseTrade.

I talked with NoiseTrade’s founder **Derek Webb** (a formidable artist in his own right) about the vision behind this new feature:

**NoiseTrade** has always been in the business of meaningfully connecting artists to their fans, via the trade of content for data. The market has clearly spoken regarding its preference of access over ownership, and we feel we have a unique perspective on the challenges around streaming. Considering the abysmal payments that come from streaming platforms, it seemed obvious to us that streaming music was much better suited to a data transaction, which can turn into sustainable dollars (as opposed to fractions of pennies). If artists can get fan data (a geo-targeted email) from everyone streaming an album, plus drive pre-sale, etc, it really changes the conversation.We’re thrilled that our longtime friends, The Lumineers, chose to bring us their new album *Cleopatra* as our debut **NoiseTrade Premiere**. There’s no better band to help show the coordinates of where NoiseTrade is headed as a platform. — **Derek Webb – Musician/Founder and President, NoiseTrade**

**[Click Here to Check Out NoiseTrade Premiere](http://noisetrade.com/premiere?ref=hypebot.com)**

[![image from i2.wp.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08d43513970d-450wi "image from i2.wp.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08d43513970d-popup?ref=hypebot.com)

**MORE: [It Was The Most Important Day For Direct To Fan Music Since Launches Of CDBaby, Tunecore](https://www.hypebot.com/yesterday-was-biggest-single-day-for-direct-to-fan-music-since-launch-of-cdbaby-tunecore/)**

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