> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Pophouse bets classic acts ABBA, KISS are just getting started
- URL: https://www.hypebot.com/pophouse-bets-classic-acts-abba-and-kiss-are-just-getting-started/
- Published: 2025-05-20T14:43:25.000Z
- Updated: 2025-05-20T17:44:05.000Z
- Description: Pophouse bets classic acts including Abba, Avicii, Swedish House Mafia, Cyndi Lauper and KISS are just getting started by investing in and developing their brands.
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:15

Pophouse bets classic acts including Abba, Avicii, Swedish House Mafia, Cyndi Lauper and KISS are just getting started by investing in and developing their brands.

![Pophouse bets classic acts ABBA, KISS are just getting started](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2025/05/pophouse-logo.jpg)

### **Pophouse bets classic acts ABBA, KISS are just getting started**

Unlike traditional entertainment investors, Pophouse works to add value to their investments through [artist-centric concept development](https://www.hypebot.com/essential-branding-strategies-for-musicians/) and the success of ABBA Voyage speaks for itself.

Johan Lagerlöf, Managing Partner – Investments at [Pophouse Entertainment](https://pophouse.se/?ref=hypebot.com) joins Michael Brandvold and Jay Gilbert on a new Music Biz Weekly podcast to discuss Pophouse’s vision is for the future of music properties.

Johan started in the business as a songwriter and music producer, winning ten Platinum awards.

Most recently, Johan was Global Head of Catalogue at Spotify. Prior to that, he worked at Warner Music, since they acquired X5 Music Group, a business he co-founded in 2005 and led as CEO until its sale in 2016.

He serves on the boards for and co-founded Corite and Starmony and was previously a board member of the IFPI (International Federation Phonogram Industry).

#### **WATCH & LISTEN HERE**

*Bruce Houghton*